Fems appoints Pooja as Brand Ambassador

Thursday, 23 July 2015 00:00 -     - {{hitsCtrl.values.hits}}


By Waruni Paranagamage

Fems sanitary napkins recently announced that popular female film artiste and a women’s activist Pooja G. Umashankar had been appointed as its Fems Brand Ambassador, at an event held at The Kingsbury Hotel, Colombo.

Fems is a leading brand of sanitary napkins dedicated to empowering women by offering them the comfort, protection and confidence to perform their tasks at all times without any worries. The brand has consistently been upgrading their product portfolio to provide superior performance with the highest quality standards to cater to the evolving needs of Sri Lankan women and their active lifestyles. 

“I am proud to join hands with Fems and the Hemas family. It is a marvellous opportunity to me to meet women in many places in the country such as universities, schools and factories. I like to empower them while supporting the Fems theme. Women should ‘go beyond’ to win the world and should overcome their obstacles,” Pooja said.  

The brand currently possesses the most modern, state-of-the-art sanitary napkin manufacturing plant in Sri Lanka. Fems stands for today’s multi-tasking, multi-dimensional women who are striving to overcome obstacles and limitations in their journey in achieving their dreams and ambitions. 

Pooja is therefore is an ideal role model for Fems as a multi-talented artiste considered as a contemporary youth icon who has achieved success by overcoming many obstacles in her journey of life. 

Born in Sri Lanka and raised in India, Pooja is multi-linguistic, a versatile actress and a much-loved TV personality who has won the hearts and minds of audiences across Sri Lanka and India. She works closely with different segments of the society, being a voice for the youth, women and less fortunate, and is frequently involved in activities which help them to realise and harness their true potential.

Hemas Manufacturing Ltd. Group Product Manager Shamali Perera said they believe that popular Pooja would carry forward the Fems message of providing the best for deserving Sri Lankan women.

“Fems believes in the potential of women and has been dedicated to uplift the hygiene standards of women in Sri Lanka for over 20 years. We are proud to say that we are currently the only brand of sanitary napkins in Sri Lanka to be accredited with SLS certification,” she added. 

Fems is a very successful brand from the Hemas Personal Care portfolio and dedicated to provide the women of Sri Lanka the very latest and the very best of products. The latest addition to the range, New Fems Superior, is made to the highest quality standards and designed to provide superior comfort and superior abortion levels, giving women the freedom to face daily challenges without having to worry.

Hemas Manufacturing Managing Director Roy Joseph said: “In our mission of delighting the Sri Lankan consumer with trusted, high quality products, the company continues to make significant investments in technology and manufacturing processes to ensure that our consumers benefits immensely.” 

Fems is manufactured and marketed by Hemas, a reputed company committed to enriching lives of the people. 

–Pix by Daminda Harsha Perera