Fashion Bug showcases dazzling new collection in aid of ‘Sahanaya’

Wednesday, 14 October 2015 00:00 -     - {{hitsCtrl.values.hits}}



Sri Lanka’s premier fashion retail chain Fashion Bug showcased a dazzling collection of sarees, shalwars, ladies and gents office wear, ladies and gents casual wear, a denim collection, gents full black collection, as well as a colourful sarong collection at the Fashion Show organised by the National Council for Mental Health – ‘Sahanaya’ (NCMH) at the Hilton Colombo recently. 

This Fashion Show was organised as a fund raiser for the development of patients suffering from mental illness and as part of its CSR activities Fashion Bug partnered with the NCMH as the main sponsor.

The event was graced by Fashion Bug Director Shabier Subian amongst a 400 plus audience that turned up. All products showcased are available at all Fashion Bug outlets.

Fashion Bug is making strides in the retail clothing industry in Sri Lanka keeping up with the changing lifestyles of today’s fashion conscious Sri Lankan man and woman. “We are making changes in our clothing lines as we speak. Sri Lankans today have acquired a superior pallet when it comes to fashion and we are keeping up with this. Our consumer is fashionable, sensible and well informed,” said Subian.

Fashion Bug have been in the fashion industry for over 22 years now and are always in the forefront of this rapidly evolving industry, introducing new fashions for today’s changing lifestyles.

Fashion Bug was founded in 1994 in Bandarawela with a seven-member team, the first shop being a mere 500 square feet in Bandarawela town. The brainchild of Founders Rizal and Ashan Subian and A.C.M. Tharick, today it has evolved into a household brand that boasts of 17 outlets island-wide. Fashion Bug currently numbers over 1,200 Sri Lankan men and women amongst its staff, who hail from diverse backgrounds and ethnicities; hence they constitute a truly Sri Lankan corporate entity.

Other than the 1,250 employees who are currently on the payroll, Fashion Bug sustains over 2,000 Sri Lankan men and women via the supplier chain that manufactures their own brands such as Amazing Lanka, Givo, Hush Lingerie, Jobbs, Bigg Boss, Bug Junior, Amy and Giggles .