Elephant House Sausage Hacks social media campaign launched

Friday, 18 September 2015 00:00 - - {{hitsCtrl.values.hits}}

In an innovative move to engage consumers through social media and technology-based utilities, Elephant House Sausages recently announced the launch of a social media campaign supporting the launch of an innovative ‘Elephant House Sausage Hacks’recipe source.

Designed around simple, easy to replicate videos of recipes for consumers to experiment with, Elephant House Sausage Hacks will be available on Facebook, Instagram, Pinterest and YouTube in order to be accessible at the touch of a button.

Speaking at the launch about the objective behind Elephant House Sausage Hacks, Head of Sales and Marketing, Keells Foods Plc, VP, John Keells Holdings Plc, Neil Samarasinghe explained: “The Elephant House Sausage Hacks campaign is designed to be a resource for quick, easy to replicate menus that can be whipped up in response to the limited time available to our consumers. As a brand we believe our products are not only easy to make and delightful, but that they have the potential to create mouthwatering dishes for any age or demographic.

“The campaign is designed for busy youngsters, pressed-for-time moms and consumers who are looking to take a quick break from the fast pace of their days to enjoy the amazing quality, flavor and goodness Elephant House Sausages are known for. The Elephant House Sausage Hacks campaign is the perfect solution for a good, tasty meal – prepared in almost no time at all.”

Addressing the perception that cooking is a chore and not something that is necessarily done for relaxation or enjoyment, the Elephant House Sausage Hacks recipes aim to make cooking fun and rewarding - both for main meals as well as snacks.

The campaign takes on the concept that there is no room to innovate in the preparation of sausages and opens up a platform for the experimentation and sharing of new ideas and recipes. The Elephant House Sausage Hacks campaign is tipped to not only revolutionise the perception of traditional homemade Elephant House Sausages recipes but also provide an ideal alternative to delicious homemade meals.