DSI introduces ‘Florsheim’ footwear brand for fashion conscious Sri Lankans

Friday, 10 July 2015 00:00 - - {{hitsCtrl.values.hits}}

DSI has once again, stepped onto the forefront of showcasing yet another world class footwear brand for its discerning customers, in the form of ‘Florsheim’; one of the world’s most sought after footwear collections. DSI is the authorised agent in Sri Lanka to represent and market Florsheim footwear. Untitled-7

Instilling an image of success through poise and comfort through lifestyle, Florsheim footwear embodies a trendy approach with a large variety of designs that evolves through each perennial season, meeting the tastes of shoe lovers.

Founded in 1892 by Milton Florsheim in Chicago, USA, the footwear brand has been associated over the years with famous celebrities amongst whom, The King of Pop, Michael Jackson was a fan to the extent of wearing Florsheim’s during his eye-catching dance performances.

Florsheim was also instrumental in reforming the retail footwear trade in the USA at the time as well as having popularised various innovative approaches such as his ‘Comfortech’ line, which was designed using comfort technology.

Florsheim shoes can be purchased from DSI Premier – Crescat Boulevard, Maitland Crescent, Kandy City Centre (KCC), Bambalapitiya, The Origin – Race Course, and at No. 526, Galle Road, Colombo 03.

D. Samson & Sons Ltd. is the main marketing and distributing arm of the DSI Samson Group, one of the country’s premier business conglomerates and leading manufacturer of footwear and bicycle tyres in Sri Lanka. DSI today stands as one of the country’s leading retail networks that provide locally and internationally renowned branded footwear, apparel and accessories to the local customer.

DSI is the largest footwear retailer in Sri Lanka famed for the brands DSI, Ranpa, Samsons, Jessica and AVI. The company has also brought to the Sri Lankan market, world renowned international footwear brands such as Reebok, Puma, Fila, Clarks, Liberty, Redtape and Proline Fitness. The company also has the license to manufacture and distribute global footwear brands such as Disney, Warner, Turner and Marvel.

Florshiem is the latest addition to the global brands line up introduced by DSI.