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Devi Jewellers Ltd launched the pioneering concept store under the brand of Diya Diamonds, a first in Sri Lanka. The boutique was ceremonially opened on 30 October, at the Colombo Gold Centre in Pettah.
Diya in Sanskrit means ‘light’ and the brand is thus named in revelation of the lush and precious qualities of diamonds that allures one to indulge in their charm. Moving away from the traditional jewellery store where you would expect to see ornate and heavy jewels, Diya is set in the backdrop of a uniquely styled interior with an atmosphere that exudes elegance. In its essence, the boutique specialises in dainty pieces, focusing on simplicity and style.
Being the first of its kind, Diya Diamonds introduces a novel concept to the country by presenting the exquisite diamond jewellery to be worn at almost any occasion – be it for work, parties, with casual-wear and more. ‘Making everyday special’ is the ethos of this unique brand that will continue to create excellence through the introduction of new and chic collections. And what’s more, this is for everyone who seeks for something new and different when it comes to jewels.
Changing the perception that diamonds are unaffordable and exclusive, Diya introduces a range of intricately designed, yet simple and elegant jewellery. While exclusivity, uniqueness in design and the quality of products remain at the core of the brand’s vision and philosophy, Diya gives customers the edge by making diamond jewellery more affordable.
Strengthened by a heritage of five decades of Devi Jewellers Ltd based on the firm foundation of loyalty and trust, Diya foresees a bright future in providing the best to their clients. And customers can be assured of receiving jewellery that are of outstanding quality that would be treasured for generations.
Customers can also await exciting promotions and new collections in the future. Diya hopes to widen their scope by opening two more stores by the end of 2015, with the assurance that the brand will be well received and loved by all who appreciate style and simplicity.
For more information on Diya Diamonds, please call (+94 11) 244 4601 or log on to their website at www.diyadiamonds.lk or Facebook page at https://www.facebook.com/diyadiamondslk.
