D. Samson and Sons branches out its e-commerce angle with Footcandy.lk

Friday, 3 July 2015 00:06 - - {{hitsCtrl.values.hits}}

DFT-8-5

To further its market presence locally as well as globally through virtual avenues of the booming e-commerce network in Sri Lanka as of current, D. Samson and Sons Ltd. has initiated the online shoe shopping site www.footcandy.lk for the Sri Lankan public.

A much-loved and household name, DSI has stepped up its mark with its latest venture where shoe shoppers can now conveniently buy shoes from not only local but also internationally recognised brands online and get it delivered free of charge, anywhere around the country.

D. Samson and Sons undertook this scheme with the aim of shedding light on the major business expansions that is happening around the country, along with the attribution of technology and the internet. Driving people to embrace the simplicity of browsing, choosing and making orders online could never have been made any easier.

Encompassing brands that are trendy, wearable and to suit any style, Footcandy.lk accommodates a carefree approach to making orders online with an array of ‘clothes for the feet’ to choose from; from professional to casual and glamorous to comfortable and cheery styles to choose from, footcandy.lk is currently the only 100% online shoe-shopping destination in Sri Lanka, for all footgear needs.

The site is regularly updated with all the latest styles that are showcased at all main DSI showrooms around the country. Over 1,000 local and international styles are on offer. Special promotional periods will be set up from time to time for online shoppers and will include discounts and other such incentives. Customers can enjoy the benefit of making payments conveniently using their Visa and Master credit cards or can opt to pay cash on delivery.

Having aimed towards expanding its business acumen towards the e-commerce sector, it needs to be noted that with business-to-consumer type of businesses, e-commerce earnings has been projected to double by 2017 in the Asian Pacific region alone.

Online marketing through such websites are today, drawing a firm mark in upholding itself as a perfect tool for modern businesses. In Sri Lanka, internet penetration is no doubt on the rise and whether the shopper is tech savvy or not, anyone can now enter footcandy.lk and shop to their heart’s content using a clear cut approach to browsing online. In this fast paced environment, people today are choosing to find easier avenues to purchase goods and services online rather than opting for conventional means.