Tuesday, 17 September 2013 00:36
Careem Jewellers recently opened an exclusive showroom at the World Trade Centre (WTC) in Fort, Colombo 1. The new store located on the Level 3 Lobby of the WTC will provide Careems a presence at the leading business landmark in Colombo. As well as catering to Careems’ existing patrons the new outlet will cater to a wider corporate clientele based at the WTC and greater Fort area. It will also serve the numerous tourist hotels located in the vicinity of the WTC.
The elegant new store has a colour scheme incorporating dark antique browns, burgundy reds and champaign tones. A beautiful chandelier greets visitors at the entrance and intricate gold leaf artworks created by Careems’ own award winning design team adorns some of the walls. The jewellery is displayed in bright white displays which contrast beautifully with the darker tones of the store interior. Careems Managing Director Shezard Careem stated, “We wanted to create a store which will provide our clients with a unique ambience while reflecting our deep heritage and reputation for exquisite gemstones and jewellery.” The new boutique carries a complete range of jewellery set with Diamonds and coloured gemstones and also has on offer an excellent selection of unset gemstones including Sapphires, Catseye, Rubies, Emeralds and GIA certified Diamonds.
Since its founding in 1890, A.M.A. Careem Jewellers based in Colombo, Sri Lanka has established itself as a premier destination for fine quality gemstones and expertly handcrafted jewellery. The firm operates under the brand name ‘Careems’ and presently has five retail showrooms located throughout Sri Lanka. The company was founded by A.M.A. Careem in the port city of Galle in southern Sri Lanka and continues to be family owned and managed. Careems also has a comprehensive website www.careems.com and a very useful ‘Careems’ app available for download from the Itunes store. The future growth strategy of the business includes the expansion of its retail network by establishing new stores at strategic locations and the introduction of branded luxury products to complement the fine merchandise currently available.
An unrelenting commitment by all the stakeholders of the firm towards achieving the highest standards of excellence in every aspect of the jewellery business and the desire to constantly exceed its customers’ expectations continues to be the success story of Careems.