British Cosmetics reveals Lakmé Reinvent in Sri Lanka

By Shannine Daniel 

Premier skin and beauty care product distributor, British Cosmetics has partnered with Hindustan Unilever to present Lakmé Reinvent, India’s largest colour cosmetics range, in Sri Lanka. 

The portfolio includes its two premium product ranges Lakmé Absolute and Lakmé 9 to 5 as well as the classic range.

British Cosmetics is confident that Lakmé’s premium range Lakmé Absolute and the new Lakmé 9 to 5 range will reinvent the Sri Lankan beauty and style industry by catering to a growing need for high quality beauty care products that suit skin types and tastes of many different women.

“Makeup is all about women wanting to look beautiful, gain confidence and stand out. Lakmé is a brand that would give the discerning woman the edge she wants by enhancing her true beauty,” professed British Cosmetics Ltd. Director Technical Nirosha Jagodaarachchi. 

British Cosmetics Managing Director Dimuth Jagodaarachchi (second from left) and  Director Technical Nirosha Jagodaarachchi (second from right) with the models after the unveiling of the Lakmé Reinvent collection

She added with confidence that the brand can satisfy the needs of women from all sides of the spectrum of Sri Lankan society regardless of their lifestyles or careers. 

Lakme is hailed as India’s number one cosmetics brand with its iconic status among Bollywood’s celebrities. It has been recognised as the most trusted colour cosmetics brand with accolades from the Elle Beauty Awards 2014 and 15 awards from the prestigious National Awards for Excellence in Packaging, INDIASTAR 2012.

“Bollywood’s biggest stars Kareena Kapoor and Shraddha Kapoor are two of our biggest brand ambassadors and we are positive that we can take the beauty industry in Sri Lanka to greater heights,” opined Jagodaarachchi. 

Lakmé Absolute is a range of backstage professional makeup lasting up to 16 hours that promises a superior finish and is endorsed by Bollywood star Kareena Kapoor. Lip Pout, Sculpt Studio Hi-Definition Matte Lipstick, Gel Stylist and Gel Addict Eyeliner are some of the key products of the Lakmé Absolute range.

The long wear makeup range, Lakme 9 to 5, provides a flawlessly styled look for career woman in the limelight and comes with the promise of no touch ups for hours. The range that provides a hassle-free transition from the office to party includes 9 to 5 Weightless, Lakme Eyeconic Kohl-Shades and Lakme 9 to 5 Crease-Less Lipsticks.

With the official launch of Lakmé Reinvent in Sri Lanka, customers will now be able to access the Lakmé classic range island wide, while the premium range Lakmé Absolute and Lakmé 9 to 5 will be available at leading supermarkets, renowned Beauty Care Product outlets and British Cosmetics showrooms. 

Sri Lanka’s leading brand of skin and beauty care products, British Cosmetics has for nearly two decades specialised in distributing internationally recognised cosmetics and manufacturing a range of beauty care products that suit the Sri Lankan lifestyle and environment. Its portfolio of international brands includes CCUK, Prevense Skincare, Miracle Hair Care Technology, Xpert London, KUBISS London, O.P.I. and Indola Exclusively Professional. 

“British cosmetics have been in the country for more than 15 years and they have been successful. Appointing British Cosmetics as the sole distributor of Lakmé in Sri Lanka by Hindustan Unilever stabilises the company’s strong presence in the local market,” stated Jagodaarachchi.

 “We have only just begun our journey with this exciting range of international products and will explore the industry by opening more Lakmé flagship stores in the country,” she added.