Bollywood Diva Kareena Kapoor signs on to play Brand Ambassador role for Naturals
Tuesday, 25 February 2014 00:00
Asia’s fastest growing hair and beauty salon chain to expand presence in Sri Lanka and touch 650 salons mark by year-end
Cameras are ready to roll on a new Naturals global ambassadorship featuring Kareena Kapoor Khan. The Indian beauty icon mirrors the brand’s mastery of breaking new ground and its uncompromising commitment to excellence. She also oozes style and confidence, mesmerising men and women across generations, with her powerful charisma and sheer talent. Now Naturals the award-winning pan-India salon chain comes together with this Bollywood diva for a powerhouse performance in Sri Lanka that will set the salons’ box office on fire.
As the brand embarks to cross yet another milestone in its impressive history, Naturals CEO and Co-Founder C.K. Kumaravel laid out plans for rapid expansion by doubling the number of outlets to 650 by end of 2014 and entering new territories in India while simultaneously expanding in emerging foreign markets like Sri Lanka.
Introducing the ambassador, C.K. Kumaravel said, “As another first, we announce our association with one of the country’s leading stars and a trendsetter par excellence. Kareena is one of Bollywood’s best known faces and with her inimitable performances and panache has created a niche for herself across the globe. We are delighted about our association with this very natural, very charismatic Bollywood beauty. She is someone who truly matches Naturals DNA, and fully embodies the brand’s spirit.”
“On the sheer strength of performance and positive response from patrons, Naturals has grown to become India’s most prominent chain of hair and beauty salons. With 350+ salons across the sub-continent and rapid expansion plans underway, the aim is to reach 650 salons by the end of this year and become the largest salon brand not only in the country but also in Asia. As we move towards widening our reach particularly to new discerning customers and potential franchise partners in Sri Lanka, we believe that this association with Kareena will drive our mission of building a strong connect with brand Naturals. We welcome Kareena to the Naturals family and look forward to taking the brand to the next level,” he added.
On Naturals expansion in Sri Lanka, Kumaravel said, “Sri Lankan economy is growing very fast and offering tremendous opportunities for growth. Moreover, women here are known to be extremely conscious about being well-groomed and therefore the beauty and grooming services market is giving way to newly established, credible brands like Naturals. As a mass premium brand of salon chains, we believe our formats; professional services rendered by trained experts along with smart-pricing will endear the brand to consumers in this country.”
Commenting on the association, Kareena Kapoor Khan said, “I am proud to be representing Naturals, a brand that has pioneered the art of exploring innovative beauty service formats and international beauty trends. What is most inspiring is how Naturals has single-mindedly focused on to empowering thousands of women in our country while simultaneously revolutionising the grooming industry in every aspect. Through my association with Naturals, I look forward to this journey full of creativity and help women across the country look glamorous and put their best foot forward.”