Atom Technologies appointed sole agent for Swiss specialist hair care brand Valera in SL

Atom Director Ashan de Livera

World-renowned Swiss hair care specialist brand Valera is now available in Sri Lanka through Atom Technologies, the sole agent for Valera hair care appliances. 

Valera is sold in over 80 countries and offers three categories of products – Valera Swiss Hair Specialists (for personal use), Valera Professional and Valera Hospitality. The wide range of products includes hairdryers and straighteners, curling irons and various styling tools, hair clippers and trimmers, curlers and hot air stylers, wall mounted hair and hand dryers, drawer mounted hairdryers and magnifying mirrors. 

“We are proud to have been appointed by Valera Switzerland as the sole agent and distributor of their complete range of hair care appliances in Sri Lanka. Valera is unique in a number of ways – unlike any competitor product Valera has focused purely on hair care for over 60 years. This dedication has instilled a deep knowledge in hair care vital for the creation of equipment that enables the healthy and careful treatment of hair. All Valera products are researched and fine tuned in collaboration with hair specialists at universities, clinics, master hairdressers of the stylists’ associations and shampoo and cosmetics producers,” said Atom Technologies Ltd. Director Sanjiv Alles. Valera brings the best of trusted Swiss precision and dedication to excellence in hair care, which is why every Valera product is manufactured in a state-of-the-art ISO 9001 certified manufacturing facility tucked away in the Canton of Ticino, Switzerland. 

Whilst quality and constant improvement form the backbone of the company, there is also a strict adherence to safety standards with all appliances meeting EN, CE and IEC standards as well as EU directives regarding the suppression of radio interference and EMC (electromagnetic compatibility). Valera hairdryers meet the strictest international safety regulations and environmental standards with over 95% of the components of each dryer made with recyclable materials.

“The brand Valera is all about innovation in hair care technology coupled with unbeatable value. It offers the world’s most powerful hairdryers but couple it with soundless technology and lightweight design to reduce the daily fatigue and unwelcome noise that hair care professionals and their clientele are so accustomed to. The introduction of Rotocord auto retracting technology ensures simple storage and the promise that you never need to strugglewith tangled cords again!

Ionic Care another Valera innovation dramatically reduces the frizz and protects the hair from the effects of static electricity. Finally Colour Care is specifically engineered to protect the hair, prevents loss of colour and shine whilst maintaining moisture,” said Ashan de Livera, Director Atom Technologies (Pvt) Limited. 

“Valera is the Number 1 hair dryer used in hotels around the world. In fact over 80% of hotels in Dubai alone choose Valera as their preferred provider,” said Atom Technologies Ltd. Director Asif Jiffry.

“Worldwide the best hotels in the world have chosen Valera hairdryers time and time again from the seven-star Burj Al Arab in Dubai to renown hotel chains such as the Kempinski, the Four Seasons, Marriott, Swissôtel, Intercontinental, Radisson, Peninsula, Hilton, Renaissance, Möwenpick, Shangri-la, TajMahal, Sheraton, Novotel, Holiday Inn,etc. Every year more than 100,000 hotel rooms around the world are equipped with a Valera hairdryer. Hand dryers and magnifying mirrors complement our range of products to suit hotels.”

Hair care in Sri Lanka has come of age with the launch of Valera. For the first time Sri Lankans will have access to world class, internationally renowned, professionally acclaimed specialised haircare technology. Atom is proud to be a part of this revolution.

Valera products may be purchased at the Atom showroom at Dharamapala Mawatha and at the soon to be opened showroom on Kirula Road. Alongside the standard products Valera also offers hair care appliances for children, and compact travel-friendly versions of its products.