amanté is the first brand in the country to launch a loyalty card for lingerie products

Sri Lanka’s premier lingerie brand, amanté, recently launched its Enchantress Loyalty Card at an exclusive event, which was attended by the loyal customers and senior management of amanté Sri Lanka. amanté is the first lingerie brand in Sri Lanka to embrace the novel concept of loyalty and develop a fully-fledged loyalty program for its customers. 

At the ritzy launch event, MAS Brands Ltd CEO Niranjan Wijesekera officially launched the program, by presenting the first Enchantress Loyalty Cards to Bhawna Amalean and Nisha Amalean. The loyalty card will provide customers who shop at the amanté boutique with the opportunity to earn and redeem points with every purchase while benefiting from exclusive offers, special savings, invitations to VIP gatherings and launches as well as a variety of special lifestyle offers and gift vouchers. 

The amanté boutique is located at the Racecourse Mall, Colombo 07 and features a world-class range of lingerie, sleepwear, sportswear and swimwear in sleek and elegant designs. The boutique, which was designed by internationally acclaimed retail architectural specialists, radiates the colonial charm of the building’s façade while the contemporary interior offers a pampered shopping experience; with lighting, visual merchandising and spacious changing rooms which provide amanté’s discerning customers with an unparalleled experience. It offers customers a dedicated space where they can shop for intimate wear, with the assistance of well trained and experienced lingerie consultants. 

The boutique features an array of stylish and sensual products, ranging from everyday functional wear (non-padded, non-wired basic silhouettes) to fashion collections, which are equivalent in quality, fit and design to lingerie offered by top international brands. amanté firmly believes that fine lingerie is the privilege of every woman and its products are tailor-made to fit the silhouette, style and essence of the Sri Lankan woman and provide unmatched support and comfort. 

Loyalty cardholders will also be able to pre-order new amanté collections and will have priority access to special gatherings and events, such as the amanté fashion shows and ‘Happy Hours’. Loyal customers will be able to apply for the Enchantress Loyalty Card for free by filling in a short form at the amanté Boutique; thereafter a personalised card will immediately be provided for their use.

Commenting on the launch of the Enchantress Loyalty Card, MAS Brands Ltd CEO Niranjan Wijesekera stated, “amanté is rapidly becoming the most preferred choice of premium lingerie for women in Sri Lanka. We understand the emerging woman, her needs and her changing desires in line with global trends. amanté Boutique was designed to cater to these needs, offering a space with exclusive choice, ambience and privacy. As we endeavour to enhance the customer experience even further, we have now introduced our very own loyalty card, ‘Enchantress’. This card will be the key mechanism to reward and engage with our discerning customers while enhancing the retail offering. While we invite our customers to apply for their very own loyalty card, we look forward to offering a truly enriched experience when they shop at the amanté Boutique.”

MAS Brands Ltd is part of MAS Holdings which carries two decades of excellence in the specialised field of designing and manufacturing lingerie. The company’s fully integrated supply chain and design offices in New York, London and Hong Kong offer a lingerie product that is manufactured using premier fabrics in accordance with the latest international trends and styles. MAS Brands introduced amanté to cater to the South Asian market and initially launched the brand in India in 2007; it was thereafter launched in Sri Lanka to meet the growing demand for elegant, fashionable and comfortable lingerie. 

amanté is designed for modern indulgent women who exude youthful exuberance and are confident about themselves and their bodies. The brand fuses comfort with style to offer a diverse range of lingerie that is designed with the preferences and requirements of Sri Lankan and South Asian women in mind. amanté’s collections are available at the amanté boutique and leading retailers.