Vogue partners with CFW Summer 2020 as Official Jewellery Partner

Wednesday, 11 March 2020 00:14 - - {{hitsCtrl.values.hits}}

Fashion accessories are an important element of completing a fashion look and the influence of jewellery as a fashion accessory has been immense and progressively increasing over the years.

This year, renowned jewellery brand Vogue Jewellers partners with CFW as the Official Jewellery Partner, creating a new line and a product segment that focuses on jewellery as a fashion accessory, in line with the new global trends enjoyed by fashion consumers.

CFW in its 17th year is also celebrating Responsibility In Fashion and one of the aspects of the program is community-based craftsmanship which is amply displayed in the creation of jewellery which will be showcased on the ramp by Vogue. Hence the fit of an Official Jewellery Partner in this season of CFW.

Colombo Fashion Week is a developmental project that aims to drive progressive change in every aspect of the fashion industry in Sri Lanka. Colombo Fashion Week’s mission is to establish, develop and maintain an efficient fashion eco-system that incubates the best of Sri Lankan fashion design before it is presented to the world. CFW is the voice of the fashion design industry in Sri Lanka and over 85% of Sri Lankan designers are the product of this development system.

Speaking on the partnership, Anura Hemachandra Vogue Jewellers said, “We are thrilled to partner with Colombo Fashion Week and showcase the latest ‘Moods Collection’, our collection at the most prestigious fashion show in Sri Lanka. Our team of master designers and craftsmen have been designing and hand crafting this exquisite fine jewellery and we look forward to unveiling it on the CFW ramp this season.”

Vogue Jewellers is the first jeweller in the world to receive the coveted ISO 9001:2015 recognition for adhering to the highest standards during its production process. Over the last five decades, Vogue Jewellers has introduced exquisite fine jewellery to the Sri Lankan market, designed and handcrafted by an international award-winning team of professionals, using only the best quality raw materials. Every piece then undergoes stringent quality checks by a panel of seasoned industry professionals before it reaches the consumer.

“Jewellery as a fashion accessory is an important part of fashion as it enhances your look. We are glad to welcome Vogue as our Official Jewellery Partner for the Summer season of CFW 2020. Every partner plays an important role in developing the fashion design industry of Sri Lanka and we look forward to seeing Vogue Jewellers showcase with us this season,” said Colombo Fashion Week Founder and Managing Director Ajai Vir Singh.

Since its inception in 2003 and now in its 17th year, CFW has propelled the careers of some of Sri Lanka’s most respected designers today. HSBC Colombo Fashion Week will be held from 18 to 21 March. For more information on HSBC Colombo Fashion Week Summer 2020 edition, please visit @colombofashionweek on Instagram.