Softlogic opens 20th Softlogic Max Showroom in Mt. Lavinia

New store aims to offer experiential journey unlike any before, boasting even more top global brands and new categories

Softlogic welcomed hundreds of guests this week to the grand opening of its new Softlogic Max Mt. Lavinia showroom as part of the company’s business strategy to continue boosting presence by expanding customer touch points across its Consumer Electronics Retail arm. 

The broadening footprint of Softlogic Max is also strengthened by its “Maximum Experience” brand promise, providing customers the largest international brand line-up of TVs, refrigerators, washing machines and other consumer electronics and lifestyle products for their household at competitive prices. The Softlogic Max stores are managed by Softlogic Retail Ltd., a fully owned subsidiary of Softlogic Holdings PLC. 

The action-packed open house was inaugurated with a ribbon-cutting ceremony by Softlogic Holdings PLC Chairman/Managing Director Ashok Pathirage. 

The latest Softlogic Max showroom is centrally located at No. 156 Galle Road to attract customers from the surrounding area. “The official Grand Opening of our new Mt. Lavinia two storey showroom marks an open invitation for customers to stop by and experience a spectacular shopping experience,” said Softlogic Retail Ltd. Director – Consumer Electronics Channel Induka Perera.

“The showroom consists of two storeys – 2,500 sq. ft. on the ground floor and 2,900 sq. ft. on the first floor. We are also introducing a comprehensive bedroom, dining room, and living room furniture line-up that is affordable, stylish and comfortable, under the Softlogic LifeStyles furniture brand. Bedroom furniture includes beds, bedside tables, dressing tables and wardrobes. Living room furniture includes coffee tables, sofas, and single seaters. Dining room furniture includes 4 and 6 seater dining sets and centre tables. We also carry an exciting range of fitness equipment for home gym enthusiasts who are keen to boost their energy and stay healthy.”

With the opening of its latest store the total number of Softlogic stores located around the country comes to a total of 220, which includes 20 Softlogic Max stores located island wide. The Mt. Lavinia store is unlike any of its predecessors, striking a balance as a technology showcase that also provides the openness and comfort of space with unrivalled customer service. “Mt. Lavinia’s bustling community having a high disposable income will now have the opportunity to explore an extensive range of consumer electronics and home appliances from the world’s top international brands, a diverse line up of quality affordable furniture and fitness equipment,” he added. The media and members of the public were presented with a guided tour, starting with ground floor displays of consumer electronics products including TV, Audio-Video products and refrigerators as well as washing machines, air conditioners, air coolers, small kitchen and home appliances, and ICT and office automation categories (computers; desktops/laptops, fixed line phones, cordless phones, mobiles phones and accessories) from global power brands Panasonic, Samsung, Whirlpool, Candy, DELL, Acer, Nokia, Apple, TCL, Godrej and Vego among others. In recent years, Softlogic has also successfully built a private label strategy and introduced its own popular Softlogic Prizm Smart TVs as well as a range of consumer electronics and home appliances under the Softlogic Maxmo brand.

The first floor of this exciting one-stop destination showcases the leading kitchen appliance brand Candy from Italy, with its wide range of built-in and free-standing kitchen appliances which include ovens, hoods, hobs and cookers. The floor also showcases the contemporary Softlogic LifeStyles furniture range, which includes living room, bedroom, dining room furniture, mattresses and other furniture accessories starting from just Rs. 13,000. It also carries the newly introduced SmartFit Fitness Equipment Schwinn & Xterra which includes a wide range of treadmills, elliptical trainers, and upright bikes backed by the SmartFit warranty starting from as low as Rs. 19,900.

Induka Perera further added, “Softlogic Max operates on a co-creation principle, where we and our customers exchange ideas to think about and create new value for life together. It’s an important part of our vision that encourages customers to experience the most contemporary products, brands, and lifestyles, discover how easy they are to use and how they comfortably blend into and enhance any home.”

Members of the public also learned about the unmatched interest free hire purchase schemes, incredible free gifts, and exciting special offers that were available to all Softlogic Max customers, including discounts up to 50% on full payments made by cash/card and special savings up to 35% plus 0% interest instalment schemes up to 60 months on credit cards issued by all leading banks. Customers at Softlogic Max also enjoy the convenience of ample parking facilities, innovative lighting and product displays, as well as doorstep delivery. 

Softlogic Max provides the most up-to-date consumer electronics technologies with the best possible support network and repair turnaround time. “Softlogic Max protects all its products with comprehensive warranties, on-site repairs, and a repair turnaround time that works more efficiently than ever. We’re here every step of the way to support our customers during and after the purchase has been made,” added Perera. 

Softlogic Holdings PLC is one of Sri Lanka’s largest diversified conglomerates the leading market positions in growing economic sectors in retail, healthcare, ICT, automobiles, leisure, and financial services. Softlogic holds Authorised Distributorships for key global power brands and today employs over 9,000 employees at its offices in Sri Lanka and Australia.

Pix by Shehan Gunasekara