Singer launches Sony’s innovative entertainment solutions in virtual event

During the virtual launch event of Sony’s new entertainment systems including 4K UHD Android Television series, new range of audio systems, active noise cancellation powered headphones and new sound bars

Singer Sri Lanka PLC, the country’s premier consumer durables retailer in a pioneering virtual launch recently unveiled an all-new entertainment product portfolio from Sony including 4K UHD Android Television series, new range of Sony Audio systems, Active Noise Cancellation powered headphones and range of Sony Sound Bars.

The launch event was the first of its kind organised by Singer featuring a massive audience and it was streamed live via several platforms including social media channels of Singer, Sony, Chanux Bro and many other community and celebrity pages, providing access for the general public to get to know of the new products while being entertained at the same time.

Aiming to offer a new experience for the viewers, the event was hosted by Sri Lanka’s most popular tech YouTuber, Chanux Bro who has an over one million subscriber-base in YouTube. With hands-on experience in tech reviews, Chanux Bro treated the viewers with a wealth of knowledge on the new Sony products, their advantages and why they are best suited for modern living.

The launch event was illuminated by the participation of the music sensations, Bathiya Jayakody and Santhush Weeraman (BnS) who are also the Brand Ambassadors for Sony. BnS entertained the audience to a thrilling music filled evening. Sri Lanka’s trending YouTube artists Blok and Dino also attended the event and entertained the audience with a special skit, which was highly embraced by the audience. 

Singer Sri Lanka Marketing Director Shanil Perera who attended the virtual event shared: “This virtual event is not just a product launch, we wanted to entertain our viewers tonight and bring happiness to them who are sort of distracted by the COVID situation without being able to attend to any kind of entertainment events. We are living in a ‘new normal’, and virtual events are the norm of the day. We were able to make this event a huge success while adhering to strict health guidelines. Singer has a life-long partnership with Sony, a world’s leading entertainment solutions provider. These newly launched products are certain to fulfil the entertainment needs of our valued consumers and we invite them to experience the difference for themselves with Sony’s innovative technology powered products.”

“Sony brand is closer to the hearts of many Sri Lankans. Singer has given us enormous support in taking Sony’s entertainment solutions to a wider audience in Sri Lanka. This virtual event was a truly remarkable experience for all of us and I am certain that our customers have warmly embraced the whole event. We convey our gratitude to Singer for making a wonderful arrangement in launching the new products,” stated Sony Sri Lanka Representative Office Branch Head Justin Wong.

The newly launched 4K UHD X75H Android TV series features Sony’s signature tri-luminous display bringing vivid colours and fine details while the Bass Reflex speaker delivers impressive low-end sound which is ideal for watching movies. The narrow bazels bring a redefined, modern design and an immersive viewing experience to the user. One of the most popular TVs in the series, KD- 55X75OOH is now available to purchase from island wide Singer showrooms for an amazing introductory price of Rs. 179,999. Made with an attractive design, the new all-in-one audio systems from Sony are MHC-V13D, MHC-V43D and MHC-V83D. The major attractions of these highly powerful audio systems powered by Bluetooth technology are omnidirectional party sound, omnidirectional party light and speaker light, corner protectors and castors for easy transportation.

The newly launched Sony 1000XM4 Active Noise Cancellation headphones are the world’s bestselling headphones and are considered to be the best in the Active Noise Cancellation category. The headphones are highly suited for today’s fast paced lives courtesy of their wireless freedom. The adaptive sound control mechanism automatically adjusts ambient sound settings to suit any surrounding for a more refined music experience and the headphones bring high quality audio with DSEE Extreme and LDAC technologies. Sony 1000XM4 Active Noise Cancellation Headphones are now available to purchase for an amazing introductory price of Rs. 69,999. Sony’s advanced Sound Bars have arrived in Sri Lanka as alternatives to traditional home theatre systems. Sound bar models: HT-S100F, HT-S350, HT-G700 featuring Bass Reflex speakers, virtual surround sound technology, compact and space saving design will soon be available to purchase from island-wide Singer showrooms.