Odel launches premium Portuguese men’s formalwear brand Sacoor Brothers

Tuesday, 10 December 2019 00:00 -     - {{hitsCtrl.values.hits}}



  • Experience excellence with Sacoor Brothers – defining refinement since 1989

Offering Colombo a remarkable fashion experience, Sacoor Brothers launched its exclusive men’s formalwear selection at the Odel Department Store, One Galle Face mall. Adding a much-needed flavour of uniqueness to the men’s formalwear market, the international retail giant has managed to, within a short span of time, transform and indeed, define refinement in menswear.

Founded in 1989 as a small fashion retail store catering exclusively to men, the brand is now an international phenomenon, with over 100 stores worldwide. Since inception, Sacoor Brothers have focused on elevating the experience of its customers – replicating the cosy comfort of the streets of Lisbon, Portugal, ripe with the smell of freshly-brewed espresso and delicious pastries. To date, all patrons are welcomed to lounge and feel right at home as they shop for their favourite styles in the store.

Creating the perfect balance between custom-made and off-the-shelf styles, Sacoor Brothers offer the convenience of a high-quality garment that is made to fit, with a team of tailors in-house dedicated to ensuring the customers receive the perfect fit in the house. Customers are welcomed to lounge, sip a cup of espresso, and feel right at home while they watch the resident tailors alter their suit to precision.

The brand offers a wide array of menswear to suit every occasion, panning from exclusive tailored suits, premium shirts, sweaters, jackets, cardigans, polos, and chinos. The collection also includes an array of accessories such as formal shoes, loafers, wallets, ties, bags, and pocket squares. Superior in terms of functionality as well as style, the products are sourced and manufactured directly from Portugal using the finest of material. Sacoor Brothers are all about craft pieces that reflect emotion, aesthetics, and a deep appreciation for culture.

“We are excited to launch our first store in Sri Lanka at the prestigious Odel Department Store in One Galle Face, Colombo. The quality of our brand and the world-class service of Sacoor Brothers are at the heart of everything we do and we felt that Odel was the perfect partner to showcase this. We are confident that our arrival at Odel marks the start of a successful and exciting journey,” Sacoor Brothers CEO of Franchising Bart Denolf said.

In time for the season’s festivities and the much-needed fashion inspiration that comes with it, Sacoor Brothers, together with its retail partner in Sri Lanka, ODEL, is delighted to present an exclusive brand showcase highlighting the latest designs and silhouettes in vogue in men’s formal fashion. Focusing on key pieces that have been endorsed by international fashion icons such as Christiano Ronaldo, the football figurehead, this exclusive event is geared to serve the fashion-forward men in Sri Lanka with ample inspiration on styling themselves to reflect the latest in formal designs.

“The needs of the consumers in Sri Lanka are increasing in complexity, especially in terms of fashion. With the youth of the country becoming worldlier, embracing international travel and using technology to stay ahead of the times, our offering as fashion and lifestyle retailers need to match these expectations. By bringing down superior global fashion brands and partnering with international retail giants such as Sacoor Brothers, Odel aims to meet these expectations. As a group, Softlogic always aims to stay relevant and offer our audience the very best of all experiences. This is one step in that mission, as we offer the men’s formalwear market in Sri Lanka that much-needed international touch with Sacoor Brothers,” commented Softlogic Holdings PLC Chairman Ashok Pathirage.

Service and experience are at the core of the Sacoor Brothers’ DNA; a passion that has lead the brothers to continuously design high-quality collections combined with an excellent and ever improving service. There are no secrets to this, as it is the company’s commitment to train its employees in the Sacoor Business School method in the warm and welcoming spirit of the Portuguese people; a successful strategy that promptly attracted loyal customers and business growth.