ODEL launches bold and colourful ‘Printastic’ Summer 2018 collection

Thursday, 5 April 2018 00:00 - - {{hitsCtrl.values.hits}}

If summer is the season to get out there and make a statement, ODEL’s exciting summer collection is designed to set its shoppers apart in their choice of clothing and accessories.

Tribal prints, splotches of bold colour and ethnic designs distinguish ODEL’s ‘Summer 2018’ collection aptly named ‘Printastic.’ Inspired by anthropological prints from diverse cultures, this collection includes stripes, monochrome prints, and geometric prints among others.

The new collection unveiled on 3 April is fashioned from an assortment of textured material including chiffon, organza, georgette, poplin, crepe, cotton viscose, and transparent sheer fabric.

‘Printastic’ is inspired by world-renowned brands such as Balmain, Gucci, Valentino, Prada, Elie Saab, Jason Wu, Donatella Versace, and Alexander McQueen and features bright pops of colour such as blue, pink, green, orange, yellow, red, black and shades of neon.

“We think life is too short to wear boring clothes. Our Summer 2018 collection is bold and demands to be noticed, much like the season itself; it challenges people to step out of their inhibitions and be distinctive,” said Desiree Karunaratne, Group Marketing Director of Softlogic Holdings which owns Sri Lanka’s favourite department store chain, ODEL.

The ‘Printastic’ summer collection extends itself to fashion lines for men and kids which also feature tribal prints with a touch of modernity.

Crafted with tassels, beads and jewel embellishments, the matching jewellery collection too reflects tribal elements and ethnic designs.

Furthermore, in keeping with the theme, the Home Collection at ODEL showcases an extensive product line adorned with geometric prints and floral motifs.

During the Avurudu month of April, when shoppers are in their element, all ODEL showrooms islandwide will be open until 10 p.m. from 5 to 12 April. From 2 to 4 April all ODEL stores will be open until 9 p.m., while the outlet at the Dutch Hospital precinct will open until 10 p.m. ODEL’s flagship store at Alexandra Place will be kept open until 9pm even after Avurudu, from 15 to 30 April, when all other ODEL showrooms revert to their regular closing time of 8 p.m. The Luv SL Pinnawala store will close by 6 p.m. as usual throughout the month of April.