NTB American Express, the official Fashion Card for Swim Week Colombo Luxury Resort Wear 2020

Wednesday, 24 July 2019 00:00 - - {{hitsCtrl.values.hits}}

Nations Trust Bank Deputy Chief Executive Officer Priyantha Talwatte handing over the official Fashion Card for Swim Week Colombo 2020 to Colombo Fashion Week Founder and Managing Director Ajai Vir Singh.

For the fourth consecutive year, Nations Trust Bank American Express has partnered with CFW Swim Week for Luxury Resort-Wear as the official ‘Fashion Card’.

Being synonymous with exclusivity, extraordinary experiences and luxury lifestyle, Nations Trust Bank American Express takes pride in this partnership to showcase luxury resort-wear and swimwear while creating distinctive, rewarding experiences for card members. This year’s Swim Week will be held within the larger ‘Celebrate Colombo’ creative festival with events lined up from 3 to 10 August, with Swim Week luxury resort wear runway shows taking place from the 8 to 10 August at Hilton Colombo, Galle Face Hotel and Shangri-La Hotel Colombo respectively.

Speaking about the partnership, Nations Trust Bank Deputy Chief Executive Officer Priyantha Talwatte said, “As a brand that is focused on luxury and lifestyle, we take pride in our association with CFW as the official ‘Fashion Card’ for Swim Week Luxury Resort Wear 2020. The event encompasses luxury, fashion and an affluent lifestyle. This is the fourth consecutive year we have partnered with this event, enabling and supporting global initiatives such as this to be hosted here in Sri Lanka. This year, as Swim Week Colombo comes alive within the ‘Celebrate Colombo’ creative festival, which brings together the four creative industries of Art, Fashion, Food and Music, we see this partnership as a fitting association and goes hand in hand to our card members’ lifestyle.”

This season, more than 20 designers, both local and international, are set to showcase their creations over a period of three days at the Swim Week Luxury Resort Wear runway shows. Some of the international designers include Wendell Rodricks, Studio Verandah, Aqua Blu and Rena Singh. The Sri Lankan designers list will feature Darshi Keerthisena, Meraki, Sonali Dharmawardena, Pigeon Island and Maus, among others.

Commenting on the partnership, Colombo Fashion Week Founder and Managing Director Ajai Vir Singh added, “This edition of Swim Week Colombo is particularly important, as it expands itself to bring together four creative industries – namely Art, Fashion, Food, and Music – to present a week-long creative festival to celebrate and create a new perception of Colombo as a vibrant and creative city among international media and travellers. I am glad that Nations Trust Bank American Express is partnering with us for the fourth consecutive year in this meaningful initiative to not only uplift the creative industries but also Sri Lanka.”