Life Fitness adds Sri Lanka to its Asia Pacific expansion

• Concept store caters to growing market for premium home fitness equipment in Sri Lanka

Life Fitness, the global leader in commercial fitness equipment, opened its first concept store in Colombo, Sri Lanka, located at the One Galle Face Mall. 

The store opening in Colombo is part of an Asia Pacific-wide expansion, catering to the increased demand from homebuyers for its high-end range of gym equipment and accessories.  

Life Fitness has a wide market footprint across Sri Lanka, with a presence at most high-end hotels, gyms and other institutions. The concept store will be its first foray into the rapidly growing consumer fitness segment in Sri Lanka. 

“The concept store will make a range of products available for the consumer segment in Sri Lanka along with access to the same institutional commitment we provide for after-sales services and support to our premier hotels and fitness outlet partners across the country,” said Fit and Spa Solutions Ltd. Director Deepal Senadheera. 

“There is growing interest for our equipment from the premium consumer segment in Sri Lanka and we are confident the concept store will bring our latest products to this segment including treadmills, ellipticals, stationery bikes, home gyms and a wide range of fitness.” 

The success of Life Fitness globally has been underpinned by the commitment and continuous improvement of its equipment to provide customers with superior functionality, build quality and variety and is today available across 166 countries and territories. 

Based in Rosemont, Illinois, Life Fitness manufactures and sells its strength and cardiovascular equipment, billiards tables and accessories as well as game room furniture through its family of brands which includes Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group, SCIFIT and Brunswick Billiards. Its range of brands have gained a global following from fitness enthusiasts and institutions that are committed to keeping their teams at their peak.

“We have continued to innovate, integrating technology coupled with the life-long reliability of our equipment, making our products the most sought-after in the world,” Life Fitness Regional Director Consumer (APAC) and Southeast Asia Area Manager Aki Su said. 

“Sri Lanka is an integral part of our Asia Pacific-wide expansion plans as the region is seeing an exponential surge in wellness and fitness. We are also fostering a trend where the fitness platform is rapidly growing to connect exercisers, clubs and innovative technologies for more engaging workouts, putting our range of equipment well above the scope of most standard gym equipment available in the market today.” Life Fitness has continued to innovate and lead the digital fitness evolution, integrating personal fitness tracking and training tools with the most recent addition of Life Fitness On Demand™ classes to the touchscreens of its premium cardio products. 

The on-demand classes allow exercisers to discover new ways to use their equipment and maximise the results of their workouts. Life Fitness is the global leader in commercial fitness equipment, game tables and furnishings. The company manufactures and sells its strength and cardiovascular equipment, billiards tables and accessories and game room furniture under the brand names Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group, SCIFIT and Brunswick Billiards. Its equipment is distributed to 166 countries. 

Headquartered outside Chicago, in Rosemont, Illinois, Life Fitness is a division of the Brunswick Corporation (NYSE: BC). For more information, visit www.lifefitness.com.