Hyundai Lanka Foundation debuts with support for SOS Village

Hyundai Lanka Ltd., Sri Lanka’s sole authorised importer and distributor of Hyundai vehicles, announced the launch of Hyundai Lanka Foundation on Wednesday (6), to uplift and empower people through selected charitable organisations.

Established as a subsidiary of Hyundai Lanka Ltd., The Hyundai Lanka Foundation will operate with a strong CSR vision to enable the people of Sri Lanka from vulnerable and marginalised communities to achieve their full potential through holistic social and entrepreneurial development with a focus on education, life skills and health.

To achieve its vision, Hyundai Lanka Foundation will allocate Rs. 10,000 for every Hyundai vehicle sold from the month of December and will channel the fund to a worthy cause or for the betterment of an impoverished community. As a first initiative, the Foundation has partnered with the SOS Children’s Villages Sri Lanka this season and will support the villages by directing the funds collected during the seasonal transactions for the improvement of the SOS Villages Sri Lanka, which is focused on providing a loving home for every child.

Commenting on the launch of the Hyundai Lanka Foundation, Julian Reuter, Director of Hyundai Lanka Ltd. said, “Although Sri Lanka is experiencing rapid socio-economic growth, the country continues to be challenged with a large number of unemployed youth, children and deprived communities with a need for basic livelihoods. With the establishment of the Hyundai Lanka Foundation, we aim to contribute to mitigate these numbers by collaborating with non-governmental forward thinking organisations to drive our CSR vision in the long term. We are certain that the Foundation will occupy a strong foothold and will help the country’s most pressing issues in the long term.” 

With the support of the Hyundai network, we look forward to reaching out to and garner more participation from individuals, organisations, hospitals and other NGOs to join us in our CSR drive to help improve the country and the lives of its people.

Speaking about the partnership, Ananda B. Karunarathne, National Director at SOS Children’s Villages Sri Lanka said, “Whilst we are honoured to partner with one of the world’s most renowned automotive brands, we also recognise and understand the approach of the Hyundai Lanka Foundation to fuel hope for the people of Sri Lanka, which strives to be considerate, compassionate. We believe that the establishment of Hyundai Lanka Foundation will not only help to empower children across the country but will also enable the country to achieve new heights in building a prosperous nation.” 

Hyundai Lanka Ltd. represents the Hyundai Brand of Motor Vehicles in Sri Lanka. The company was incorporated on 1 June 1999. The Hyundai Brand which is widely considered to be the pride of Korea brings with it, motor vehicles that are reliable, built tough, have pleasing aesthetics and features, and are ‘value for money’. These features together with a state of the art showroom, workshop facilities, ample spare parts and superior service-support propelled Hyundai to being the fastest growing vehicle brand in Sri Lanka in 2004. Hyundai market share tripled ever since. The company currently maintains a robust growth in terms of business.