Hameedia launches ‘Made to Order’, yet another Sri Lankan first

Wednesday, 22 May 2019 00:00 - - {{hitsCtrl.values.hits}}

Keeping abreast with the rapidly changing sartorial needs both at a local and international level, Hameedia, Sri Lanka’s leading men’s wear brand that is synonymous with style and quality has just introduced ‘Made to Order’ – a revolutionary tailoring method.

This novel new tailoring method, which is available for shirts only, allows a client to pick from an entire range of varied cuts and designs to be tailor-made to his specific measurements. After a customer selects a design and pattern of his choice, he can then choose from over 300 different kinds of fabric and then decide on the size and fit that suits him. In more technical terms, it’s a more simplified version of the made to measure option.

Elaborating on this concept, Hameedia Managing Director Fouzul Hameed said, “This is the first time that a ‘Made to Order’ tailoring method has been offered to the discerning man in Sri Lanka. This newly launched method is a much simpler and quicker alternative to Made to Measure, and is ideal for those who require just an alteration or two to a readymade shirt. This initiative is in line with our commitment to spoiling our customers and offering them convenience of the highest quality.”

Additionally, the Made to Order can be extended to customised monograms, sleeve length adjustments, collar options, specialised Envoy cuff, front placket with two folds and 48-hour express services for just Rs. 300 per shirt. This Made to Order tailoring facility is initially available at the Envoy Mansion and the Wellawatte Hameedia Showroom but will soon be extended to other Hameedia Showrooms too.

Celebrating the launch of this campaign, an introductory offer is in place till 31 May with a ‘Buy 3 Get 1 Free’ option available should a customer purchase a minimum of three shirts.

The dedicated staff at both the Envoy Mansion and Wellawatte showroom are equipped and trained to provide a seamless and customer centric sales service, offering customers a world class retail experience.