Fashion Bug brings bigger and better fashion experience to Moratuwa

Friday, 16 December 2022 00:00 - - {{hitsCtrl.values.hits}}

Fashion Bug Chairman Rizal Subian, Director and CEO Shabier Subian, Chief Guest Almas Holdings Chairman Imtiaz Buhardeen and celebrities Dinakshi Priyasad and Saranga Disasekara at the opening – Pix by Lasantha Kumara

Fashion Bug recently rebranded and relaunched its Katubedda outlet amidst customers and well-wishers.

Fashion Bug Katubedda, which has been a landmark in Moratuwa for over 15 years, is now rebranded ‘Fashion Bug Moratuwa’ with a refreshed new look, bringing a bigger and better shopping experience to the discerning customers who live in and around Moratuwa.

The intimate breakfast event was graced by some of the brand’s most loyal customers, partners, brand ambassadors, Chief Guest Almas Holdings Chairman Imtiaz Buhardeen as well as artists Dinakshi Priysad and Saranaga Disasekara. The celebrations began with the distinguished guests cutting the ribbon to open the outlet and lighting the oil lamp, followed by a brief preview of Fashion Bug’s latest men’s and women’s lineups, designed especially for the Christmas Season.

Fashion Bug – Moratuwa has been through a complete revamp since August 2022; the store that previously encompassed close to 10,000 square feet now boasts of 15,000 square feet of retail space where Fashion Bug offers a wide range of styles for women, men as well as children across all ages. The Home & Living area of the store has been allocated an extensive space with a range of kitchenware, serveware, home décor, bed and bath items that are ideal for everyday use as well as gifting. The ‘Back-to- School’ section also has been given an extended space to stock a wide variety of school bags, bottles, art supplies, stationery and a brand new nook for fiction and nonfiction books for kids of all ages. These new additions truly make Fashion Bug Moratuwa a ‘one-stop-fashion and lifestyle destination’ for the people of Moratuwa and its suburbs.

‘Fashion Bug – Katubedda’ is one of our very first stores and we are very much a part of this community. Some of our most loyal customers hail from the Moratuwa area, through this branch. This is why we felt that it was important for us to broad-base ourselves as Fashion Bug – Moratuwa,” said Fashion Bug CEO Shabier Subian.

“Project Fashion Bug – Moratuwa is not just another store revamp for us. It’s not just a facelift. We have completely overhauled the interior of the store, giving it a more contemporary, modern vibe. The layout has been changed to present the ranges to the customer with more clarity, making the shopping experience as seamless as possible,” said DGM Dinesh Ekanayake.

“Fashion Bug is a household brand that needs no introduction. There’s so much trust that comes with a brand that’s been around for so long. As important as legacy is for a brand, it is also vital that we evolve to be more relatable to the younger consumer. We are introducing more and more stylish ranges along with our staples, we are embracing trends, and we are striving to be more and more fashion-forward. Our store revamps too, are a big part of this change,” said Head of Marketing Nadisha Wickramathilake.