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Friday, 6 September 2019 00:00 - - {{hitsCtrl.values.hits}}
Elephant House Ice Cream, the famous and iconic household brand for ice cream in Sri Lanka, has taken yet another giant leap through its historic partnership with Warner Bros. This game changing partnership is set to revolutionise the entire FMCG landscape in the country taking the industry into new realms opening new opportunities and possibilities.
The partnership is a major achievement, creating history for the FMCG sector in the island as it is the first time that a local large scale business has secured a partnership of this level and magnitude. Under this new partnership Elephant House launched two exciting products; Superman Bubble Gummy, a well-known nostalgic bubble gum flavour loved by kids around the world and Wonder Woman Ice Cake in the much loved brand new Ice Cake flavour.
Warner Bros. is a global leader and a world famous broad based entertainment company who are the owners of the renowned DC comics. They are the creators of the much-loved Justice League movies which have taken the entertainment industry into new realms. The partnership will allow Elephant House Ice creams, Sri Lanka’s favourite ice cream to be in the same league as popular and iconic superheroes such as Superman, Batman, Wonder Woman, Flash, Aquaman and the entire justice league, bringing added delight for the kids as well as the movie geeks in the country.
Elephant House Ice Cream is known for finding ways of bringing a delectable range of ice creams to satisfy the ever changing tastes of the consumer. This partnership is an immense exchange of value to create wider ranges for the modern consumer and will allow Elephant House to bring yet another fabulous and scrumptious new range of ice creams to the local market.
“Elephant House ice creams are not just any brand of ice cream. The brand is strongly tied to the hearts of our consumers and we are constantly looking for creative and delightful opportunities to satisfy them. This partnership will definitely take our ice creams to the next level and put us in line with international ice cream brands. Our consumers are our priority and we hope to introduce many more exciting flavours to tantalise their taste buds,” commented John Keells Holdings PLC Head of Category, Vice President Sathish Rathnayake.
Known for introducing innovative products, Elephant House Ice Cream launched a variety of new products to the market including Wonder ChockShock, Wonder Berry stick and cone, Cream Soda Ice and Orange Crush Ice. The new and delightful Superman Bubble Gummy and Wonder Woman Ice Cake flavours will create the latest taste sensations island-wide for kids, teenagers and young adults. Try these tantalising products now and be a part of the League!
