Chanaka Keppetiwalana joined Dreamron Group as the company’s Group CEO on 1 August after having a short stint at USS Engineering as the company CEO. Prior to this he was the Group CEO at Diana Trading
He was the Director Sales and Marketing of JL Morison Son & Jones (Ceylon) PLC. He joined the Main Board in January 2007 and went on early retirement in 2014. At JLM he was the key driver of consumer arm.
Chanaka has over 37 years’ experience with a number of leading conglomerates in Sri-Lanka and international in household, personal care, beauty care and wellness, baby care, lighting, food and apparel industry. He initially spent nine years with Edna group in Sales and Brand/Marketing, four years with Nestle Lanka and five years with Goodman Fielder Australia in a range of domestic and overseas sales marketing roles and then joined YKK – Japan the world largest fastening products supplier to apparel worldwide for four years as head of Sales and Marketing. In addition he had spent 10 years with local conglomerates with cross functional responsibilities in sales, brand marketing and strategic planning, product development and joint venture operations.
When he was asked what he is bringing to Dreamron he stated, “Dreamron offering all women and men the best of cosmetics innovation in terms of quality, efficacy and safety to satisfy all their desire and all their beauty needs. I have been working with global beauty brands for almost a decade and the company business category is in the highest growth segment locally and internationally. Hence company business direction will be positive for next few years and need to rejuvenate all business alignments. In this direction, role of mine is to create more mindfulness of urgency, optimising existing talents with recognition, capital and marketing investments.”