Dreamron President and Managing Director Dr. Priyanka Perera and Dilki Weerasinghe
Dreamron, Sri Lanka’s international identity in the cosmetics market, added a new range of herbal products, Aurica, to its award-winning collection.
The all new Aurica range was launched at a simple ceremony held on 27 May at Dreamron cosmetics headquarters, in keeping with the prevailing situation, adhering to health and medical guidelines.
The new Aurica herbal products include a range of face wash, fairness cream, lip balms, whitening cream, night cream and anti-wrinkle creams.
Dreamron President and Managing Director Dr. Priyanka Perera, Director Nisha Perera, Group Executive Officer and Director Kishu Gomes, Dilki Weerasinghe, distributors, sales representatives and members of the top management took part in the event.
The Aurica range which brings in the essence of real natural herbs, was introduced following a long research and experimentation process on the current market competition and the need for a truly herbal product range. Harmful chemicals are commonly used in the manufacturing process of beauty products, but the Aurica products contain natural herbal essences which help enhance the true beauty of the skin.
At a time when imported products are prevalent in the market, the new Aurica herbal range, manufactured in accordance with international standards, will surely reach the hearts of those who love the true beauty of nature.
Aurica joins Dreamron’s highly recognised product range, which has obtained international certification such as ISO and GMP and sold in over 35 countries.
The Aurika range is another major milestone for Dreamron who has over two decades of presence in the Sri Lankan cosmetics market. Dreamron has been involved in manufacturing and distribution of quality cosmetics products and has been able to account for a major share in the highly competitive beauty industry.
The Sri Lanka-made Dreamron products are currently sold in the Middle East, South Asia and Europe, competing with globally recognised international players.