Unified heavyweight world champion Anthony Joshua is the new face of BOSS Stretch Tailoring, a unique collection of suits, shirts and jackets that flex with the movements of the body.
The campaign film and images show Joshua in constant motion, dressed in both minimal boxing attire and an impeccable Stretch Tailoring suit. He moves equally easily in both outfits, which allow him to twist, turn, speed up, slow down and even jump rope, totally unrestricted by his clothing.
As a world-famous sportsman who knows the importance of a flawless look and clothing that performs, Joshua was the perfect choice as the face of the new campaign.
BOSS Stretch Tailoring is engineered for maximum wearing comfort while maintaining the brand’s signature sharp silhouette. Each piece is cut from pure wool, woven in a spring-like structure, and lined with stretch fabric to ensure both layers respond to the movements of the body.
This season, stretch shirts have been added to the collection, which also includes tailored jackets and offers a choice of modern, classic, and smart-casual business styles.
The BOSS Stretch Tailoring collection is available at BOSS Store Arcade Independence Square.