60-year journey of incomparable giant Vogue Jewellers

Fashion innovation, master craftsmanship, pristine quality, unparalleled customer service and international recognition – the all-encompassing 60-year journey is truly worth a celebration. The unrivalled journey of Sri Lanka’s premier jeweller, Vogue Jewellers marking another golden milestone has been exemplary, legendary and unprecedented throughout its dazzling path and sure to see brighter times ahead.

From its very inception in 1962, its Founder late Sarath Hemachandra strived for excellence and world class standards while preserving Sri Lankan traditions and values. 

Deeply committed to continually raise its own standards and unparalleled customer service, 60 years later, the third generation family-owned business continues to pioneer in diverse aspects, trend setting and most of all, making Sri Lankan ladies more beautiful and confident.

The recently  held jewellery show brought by Vogue, marking its 60th anniversary was the most magnificent fashion show held in Sri Lanka. 

An eclectic collection with an emphasis on the stupendous Royal Majestic Collection, the third edition of Sri Lanka’s first ever patented 22 karat gold jewellery – Vogue Tusker Collection; followed by Lace Collection deriving from traditional Beeralu pillow lace craft of Southern Sri Lanka, a brand new luxurious Diamond Necklace Collection and the complete set of 22 karat Kandyan Lotus Bridal jewellery demonstrated Vogue’s innate design and craftsmanship capabilities superseding industry standards.

As Sri Lanka’s leading bridal jeweller, Vogue shares an intimate relationship with Sri Lankan brides. It’s a relationship that Vogue began when it first opened its doors six decades ago. Innovative designs, passion for beauty and lasting value won the hearts of discerning brides during Vogue’s early years. Winning the trust of brides’ generation after generation made Vogue a name synonymous with weddings.

Showcasing Sri Lanka’s largest collection of bridal jewellery that consists of 22 karat, Diamond, Rose Gold and Platinum and an entire floor dedicated for them in the flagship showroom in Colpetty have seen Vogue brides returning to choose elegant jewellery for their daughters’ special day. 

Understanding the traditions and values of the multi-ethnic society of Sri Lanka, investment oriented heavy set Vogue Tusker range, Diamond range for western style brides, traditional jewellery for Kandyan and Hindu brides, Eterni-3 range for versatility, light weight bridal jewellery and much more have been introduced to suit varied brides.

Vogue Jewellers, with a view of providing an unmatched standard of excellence with 22 karat solid gold coins of 916 gold standards invested in state-of-the-art international technology from Italy.  As the only such manufacturing facility for the whole of South Asia, the gold coins produced by Vogue are popular as corporate and personal gifts and as an ever-appreciating investment.

Every creation brought to you by Vogue Jewellers comes with an unmatched lifetime guarantee, with regard to the gold and gem stones. Multiple quality control standards are in place to put each item through a rigorous series of tests before they reach you. 

Vogue is also a renowned destination for genuine gems such as Blue, Yellow and Pink Sapphires, Rubies, Emarald’s and a wide range of semi-precious Ceylon stones. Vogue Jewellers is humbly proud to be ranked No. 1 in the LMD Customer Excellence Survey 2022 in the jewellery category. As Sri Lanka’s most awarded jeweller, Vogue Jewellers has won an unprecedented number of local and international awards. Being recognised as the most innovative Diamond Jeweller of the Year 2021 held in Dubai was the most recent highlight in its repertoire of recognitions. 

Furthermore,  bringing fame to Sri Lanka, Vogue created history by becoming Asia’s first ever jewellery company to be ISO 9001: 2008 certified and subsequently, the world’s first jewellery company to be ISO 9001: 2015 certified.

The 60-year incomparable journey of Vogue makes even more illustrious by the large amount of masterpieces introduced by Vogue have been exceptional. 

The illuminated Chandelier Earrings, Perfumed Chandelier Earrings, Magic Ball Pendant, the 5-in-1 Planetary Alignment futuristic creation, Tourmaline Collar, “Kadupul” brooch created for Queen Elizebeth II and “Gara Yaka” brooch are creations like no other. The Golden Lasso was another novel concept introduced to Sri Lanka by Vogue in the late ‘60s by then Chairman late Sarath Hemachandra. 

The unmistakable “Mangala mudu mala valalu…” Radio jingle created for Vogue Jewellers in the ‘60s goes down in history as one of the island’s first few jingles. It was transformed into a TV commercial with world-renowned Bollywood singer Sonu Nigam signing in the Vogue flagship showroom.

Moreover, Vogue has been promoting its brand with local and Indian celebrities appearing in outstanding advertising campaigns.  Having pioneered the felicitation of artistes with Swarnasanka awards, Vogue has recognised internationally renowned sports personnel and has engaged in a countless amount of meritorious activities, providing for all religious categories. In addition to its flagship showroom in Colpetty, Vogue showrooms are conveniently located in Nugegoda, Kandy City Centre, Negombo and Kurunegala. The online store opportune customers with convenience at their fingertips.

Vogue Jewellers pledges to continue its incomparable journey, evolving its creations and heightening service standards while embracing changing technology and preserving our traditions. Virtues Vogue Jewellers holds high demonstrate the promise made 60 years ago – “With you forever…”