Triumph opens exclusive store at Kandy

Friday, 23 December 2011 01:26 - - {{hitsCtrl.values.hits}}

Global retailer of lingerie and shapewear Triumph International opened its sixth own store on 21 December, at the Kandy City Centre (KCC) Shopping Mall in Kandy. The exclusive boutique is situated on the third floor at the Kandy City Centre, directly opposite Odel.

The Guest of Honour KCC proprietor Thusitha Wijayasena and Triumph International Lanka General Manager Shalindra Fernando declared the new store open.

The Triumph Boutique in Kandy occupies a prominent and convenient location with attractive product displays and customer friendly staff.

It will allow the fashion conscious consumers in Kandy to experience the full Triumph range of innovative and exquisite lingerie without having to travel to Colombo.

Triumph’s distribution strategy follows a flexible multi channel approach, combining wholesale, retail, and direct sales.

Triumph believes that, controlling distribution via own stores is the ideal way to build the brand and with this expansion, Triumph Lanka compliments the global distribution strategy which recently announced its growth strategy and potential internationally. The company’s branded retail business is now further strengthened and caters to a wider consumer segment with ever changing trends.

Today, Triumph International joins the ranks of global leaders in the lingerie sector and offers a multi-facetted product palette that emphasise on quality and perfect fit.

With the opening of the Triumph Boutique in Kandy, consumers can experience the fashion fun with a brand that tailors female self-confidence and expresses body awareness that encourage the uniqueness of women – whoever they are, wherever they are.