Oriflame’s exclusive ‘Otara’ Handbag sold-out in six days

Wednesday, 27 April 2011 00:28 - - {{hitsCtrl.values.hits}}

The limited edition ‘Otara’ Handbag, designed by Sri Lanka’s iconic entrepreneur Otara Gunewardene for Oriflame Lanka was sold-out in less than a week since it was launched.

The entire edition of 2,000 handbags, each valued Rs. 4,990 was completely snapped up between 1 and 6 April 2011.

Sold island-wide through Oriflame consultants, the black bag, made with shiny PU leather with a quilted stitch design, sported an engraved silver plaque for a luxurious finish and a magnetic click lock in the bag’s strap.

“I am very pleased that the bag sold so well for Oriflame and I am happy that there were so many women who found it a useful addition to their wardrobe,” said Gunewardene. “I enjoyed designing it and working closely with Oriflame to create a bag for their valued customers.”

Managing Director Oriflame Sri Lanka Erik Stenback said: “Oriflame users are discerning, quality and style-conscious consumers and the ‘Otara’ bag was an appropriate accessory for them. We are proud that our first locally inspired, locally designed product was a grand success. I look forward to working with Otara again in the near future.”

Founded in 1967 by two brothers and their friend, Oriflame is now an international beauty company selling direct in more than 60 countries worldwide. Its wide portfolio of Swedish, innovative beauty products inspired by nature are marketed through a sales force of over three million independent consultants, who together create annual sales exceeding €1.3 billion.