Hameedia takes menswear by storm through ‘Innovation Unleashed’

Wednesday, 16 November 2011 00:04 - - {{hitsCtrl.values.hits}}

Sri Lanka’s leading menswear specialist Hameedia takes men’s power dressing to newer heights with the launch of its latest range – ‘Innovation Unleashed.’

As its name suggests, ‘Innovation Unleashed’ gives men of all ages the unique opportunity to be different and stand out from crowd. It gives them the flexibility to add greater value to their wardrobes and thereby enhance their personalities as well.

Among the amazing items in the collection are matching ties and socks, a travel collection, washable pure wool trousers, 925 sterling silver cufflinks with personalised monogramming, matching leather belts and wallets made of the identical leather, aloevera fragranced socks, Goodyear-velted handmade shoes, the option of a complete wardrobe, and, suits which protect the wearer from radiation emanated from mobile phones.

Sri Lanka’s celebrated menswear specialist Fouzul Hameed says: “In the current corporate context it is vital for men to be comfortable and at the same time make a positive statement wherever they go. Hence the launch of this unique and revolutionary collection. We offer 360° menswear solutions for the real man, from ready-made clothing and classic bespoke tailoring to the more sophisticated made-to-measure solutions for all occasions from formal, ceremonial and smart casual just to name a few.” “Unlike in the past, today’s Sri Lankan male is a very fashion conscious human being. Exposed to cable television and the internet, he is constantly exposed to constantly changing fashion trends overseas and thereby knows what he wants. We at Hameedia are proud to literally bring his requirements to his feet and thereby make his life easier, practical and fashionable,” Hameed added.

The Travel Suit for example is a symbol of excellence and one’s ideal travel partner. The combination of wool, polyester and Lycra along with the sophisticated production process assures one of a wrinkle free/ quick crease recovery and the best comfort like no other.

Hameed went on to say that the business travellers’ clothing requirements are totally different. “They need convenience, comfort, class and elegance. In short, they need ‘intelligent clothing’. The wrinkle-free travel suit, premium Egyptian cotton shirts, pure silk ties, sterling silver cufflinks, and the most comfortable 24 hour travel shoe are thus the ideal companions for the business traveller. We’re talking about total business wear clothing solutions under one roof.”

Hameedia has achieved record growth since its inception 60+ years ago. Known for its strong principles and ethical standing on merchandising only originals, Hameedia enjoys a very strong and loyal base ranging from connoisseurs to entry level males, becoming Sri Lanka’s first ever clothing retailer to further expand its presence beyond the South Asian region.