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Voting will be held in nine stages, staggered until 12 May to allow security forces to focus their strength during an exercise that, for decades after independence from Britain in 1947, has often been marred by violence and ballot-rigging.
Running on his strong economic track record as chief minister of Gujarat, Modi has emerged in opinion polls as the favourite, reflecting popular anger over corruption and a sense that the centre-left Congress government frittered away opportunities for rapid growth after coming to power in 2004.
However, India’s fragmented political landscape and first-past-the-post system for parliamentary seats makes results notoriously hard to predict, and that means a victory is by no means assured for Modi’s Bharatiya Janata Party (BJP).
Recent polls show the BJP well short of a majority of the 543 Lok Sabha seats at stake, but widening its lead over the ruling Congress party, which has ruled for more than two-thirds of the 67 years since independence but may now be headed for its worst-ever electoral defeat.