VizuaMatix joins global giants in the big data game

VizuaMatix, taking the next step in its commitment to providing reliable, cost-effective data visualisation and monetisation solutions to telecommunication service providers, was among the sponsors of this year’s Policy Control Conference held recently in Berlin. 

The annual conference is an exclusive gathering of organisations in the business of creating more effective systems for monitoring and monetising telecommunications services for a better end-user experience. 

The highlights of the 2016 Conference included discussions on a number of interesting topics such as creating added value and customer centric services, using policy management to add intelligence to offload decisions, areas which VizuaMatix has been passionately delving into so as to equip clients for shifts in the future of telco services. This is particularly relevant as end-users of telecom services demand more value from their providers in the face of rising costs.

Being part of this global platform and sponsoring it among big names in the industry such as Oracle, Openet, Nokia, Siemens, and Alepo, among others, was an opportunity for VizuaMatix not only to bring their offering to a larger audience but to benchmark it against other cutting-edge solutions. 

Over 12 years of dedicated effort in partnering with Communication Service Providers (CSPs) in Sri Lanka and globally has resulted in VizuaMatix using home-grown talent to develop bespoke solutions for them that are on par with those offered by global players for a much lower investment. 

The conversion of the newest technology available open source into tailor-made solutions has allowed VizuaMatix to avoid clinging to an outdated technology stack due to sunk costs, and to minimise the cost of their solution to clients. As a smaller, leaner organization, they have the flexibility to reinvent the game instead of playing by the old rules. 

VizuaMatix CEO Theekshana Kumara noted that this readiness to embrace new challenges was an asset when showcasing the company’s big data solutions amongst the giants at the conference, where they made a surprising discovery: “We went to the conference with the mind-set that we were going to be a young, never heard of company getting into a game with big players, but sitting at the same table and discussing capabilities, we realised how strong our solutions were, the sophistication of the technology we use, and that gave us more confidence and energy to take it to the next level.”

To stay at the top of their game, a focus on research and development is vital, and indeed the company has had a culture of foresight ingrained in it, with the VizuaMatix CEO seeing the need for telcos to pay more attention to big data and how it could impact their business as far back as 2008. This was one of the factors that led to the birth of VizuaMatix and its success in the years that followed. He noted that despite the more obvious need now for telecom service providers to use their data effectively, most, even global organisations have not yet taken the requisite steps. 

VizuaMatix now has to its credit the region’s first fully-fledged data monetisation platform, which includes state-of-the-art big data tools. This platform enables CSPs to obtain subscriber intelligence, a facility unavailable in legacy data monetisation platforms. This will allow them to provide a higher level of service to their users, and improve their user experience, allowing them to profit not only by attracting new customers, but by targeting the services they offer better, giving consumers what they really want.

VizuaMatix’s strength comes from not being complacent about the achievements already under its belt, but continuing to develop because of a forward-thinking team who are constantly challenged to look for radical new ways of doing things. The company believes in evolving as the technology evolves, and truly innovative solutions are the end result. They recognise that the opportunities in big data lie not only in the hands of those involved in pure software and IT fields, but that growing numbers of data scientists and analysts will be required. 

To this end, the company aims to nurture new talent in Sri Lanka, involving them in the exciting possibilities of the big data boom. Research partnerships are already underway with leading universities in the country, creating yet another avenue for economic growth. In accordance with their claim, ‘we make big data smaller’, VizuaMatix has indeed made it small enough to be accessible to more than only the biggest players. Big data was the future. The future is now.