Virtusa Corporation, a global business consulting and IT outsourcing company that combines innovation, technology leadership and industry solutions to transform the customer experience, announced it has been rated the most valuable IT export brand in the country by Brand Finance Lanka in its 12th edition of Brands Annual.
Emerging fourth within the export category, Virtusa was the highest ranked IT Company with a score of 87.63. The ratings agency widened the scope of its review to include dedicated listings of conglomerates, export brands, and digital and emerging brands this year.
“We are delighted to be rated among the most valuable export brands in Sri Lanka,” said Madu Ratnayake, Senior Vice President and Head of Digital, Virtusa. “Our teams work with some of the world’s most progressive global companies to reimagine their digital futures. This recognition is a great endorsement for our global team. We are very proud of the impact we have been able to create in the local economy with employment creation, export revenue generation, bringing global best practices and expanding the local labor pool supporting the higher education institutes in Sri Lanka. We are very committed and will continue to support the national vision to make Sri Lanka a global hub for high value IT services.”
Virtusa continues to be recognized for its contribution to Sri Lanka’s export earnings. The company took home the Gold award in the export category to emerge as the Export ‘Brand of the Year’ at the SLIM Brand Excellence Awards 2014.
Virtusa has also received gold awards in the “Most Value Added Exporter for the Year 2013”, “Export of Business and Professional Services – Extra Large Sector” and “Most Outstanding Exporter in the Export of Business and Professional Services – Extra Large Sector” categories at the 22nd Annual National Chamber of Exporters (NCE) Awards in Sri Lanka.
Compiled by Brand Finance Lanka, the Brands Annual Export Brand rankings are based on data collected through a structured questionnaire wherein senior executives surveyed rated the brands on a scale of 1 to 10. The attributes rated include corporate vision, corporate reputation and image, leadership and people, degree of innovation, and quality consciousness.
True to its commitment to offering unbiased ratings, Brands Lanka requested respondents to not rate brands which they were associated with, personally or professionally. The total score for each entity is calculated by adding the scores for individual attributes and benchmarking them to 100.