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Friday Dec 13, 2024
Wednesday, 19 March 2014 00:00 - - {{hitsCtrl.values.hits}}
Transcend focuses its efforts on providing the highest quality consumer and industrial-grade products with attentive after sales service and support to ensure total customer satisfaction. With a foundation and structure that creates the fundamental direction towards success, Transcend are confident that their current position leaves them in great shape for the next 25 years.
Presence in Sri Lanka
For the last five years Transcend products have been solely distributed by EZY Distribution Ltd. in Sri Lanka. Transcend’s Account Manager for South Asia Nick Chou during a recent visit to Sri Lanka shared his views about the ever strengthening partnership with EZY Distribution Ltd.; “The South Asia division of Transcend comprises of four countries; Sri Lanka, Bangladesh, Nepal and India. Transcend in 2008 identified EZY Distribution Ltd. as a partner while participating as a vendor at Computex which is the world’s second largest IT exhibition held each year in Taipei, Taiwan. The partnership has provided us the opportunity to introduce our product range to Sri Lanka without setting up an office here. It is also convenient for us to monitor the market growth through our partner.”
Unlike most of the computer accessories manufacturers Transcend has their own factories in China and Taiwan. According to Chou most of the products are manufactured in Taiwan: “Transcend invests a lot on research and development. Product wise we are looking at introducing more products to the market every quarter. We already have a stronghold in digital storage components and are looking at expanding products in consumer electronics as well.”
“Representatives from Transcend from this year onwards will visit Sri Lanka at least every quarter to monitor the market growth as well as introduce new products for that quarter. The continuous support received by Transcend has helped us increase the brand value and deliver end-to-end solutions for our consumers. As a brand Transcend has a firm footing in Sri Lanka with a market share of 30% - 40%,” EZY Distribution Ltd. Head of Products – Component Business Prabath Nawarathne added.
Speaking of the contribution as a region Chou noted that South Asia contributes up to 10% of the market share for Transcend within the organisation: “Since we are in the cater to the accessories sector in computing we have a smooth growth in sales during the last 25 years.”
Growth
With an ever-increasing product line, Transcend has expanded its market focus, opening manufacturing facilities in Taiwan and China, and has offices in the United States, the United Kingdom, Germany, the Netherlands, Japan, Korea, Taiwan, China and Hong Kong. In addition to a network of global affiliations, they have established significant relationships with industry leaders in sales, channels, marketing, and more. Through this exclusive global brand marketing strategy, Transcend has experienced consistent and progressive growth in annual sales revenues and profits. A significant moment in Transcend’s history came in 2001 when they held their Initial Public Offering on the Taipei Stock Exchange.
To maximise customer experience, Transcend has built up a comprehensive channel network from expansion of physical market placement to the development of e-commerce and cooperation with the world’s leading online retailers. Transcend believes that ongoing enhancement and integration of the distribution channel will help to boost sales.
Sales Channels
Transcend is a strategically integrated high-tech company. Not only do they design, develop, and manufacture their branded products, but they also market and sell their own devices. After experiencing a very successful retail store chain in Taiwan, Transcend launched their initial foray into e-commerce in May 2000. Since that time, their online sales have grown exponentially.
Increasing usage of digital devices in India has created an abundance of digital data, which has fuelled the demand for USB flash drives. Transcend has witnessed impressive sales growth in the region, and is determined to maintain its leadership position.
Consumer Products
Every year, Transcend participates in global exhibitions to not only expand market penetration but also spread awareness and build enthusiasm amongst channel partners. These events work as an excellent platform to showcase its various product lines to visitors and potential clients. Transcend proudly displays their comprehensive consumer and industrial-grade product portfolio and also uses this opportunity to educate visitors with demonstrations of their advanced hardware and software innovations.
In the 25 years since they began life in 1988 in Taipei, Transcend has built a solid reputation for producing memory modules of superior standard. Today, Transcend’s comprehensive line-up includes over 2,000 memory modules of every type; from the JetRam series of standard memory modules designed with value-conscious users in mind, to the next-generation aXeRam series that offers blazing fast speed and exceptional overclocking performance for hardcore gamers and enthusiasts.
One of the key factors that propelled Transcend’s growth is their ability to satisfy the demands of a diverse range of consumers. From the advanced user equipped with the latest technology to the beginner using entry-level equipment, Transcend products are tailored specifically to provide superior performance, high capacity, excellent compatibility, compact portability and style, and long-term reliability. Transcend products are available for proprietary equipment, as well as for mass marketed PCs.
In addition to memory modules, Transcend’s extensive consumer product portfolio has grown to include a variety of storage and multimedia solutions for personal, family and/or household purposes. Available in a wide array of designs and unique features, Transcend offers flash memory cards, USB flash drives, MP3 digital music players, portable hard drives, solid state drives, multimedia products and accessories.
New products every year
‘The JetFlash 380 USB OTG (USB On-The-Go) Flash Drive’ is designed to transform the way Android users carry, transfer and exchange personal digital content. Virtually unnoticeable when plugged into a USB port, the stylish ‘JetFlash 510’ flash drive offers a space-friendly way for users to benefit from portable storage without adding bulk to their mobile device and even enjoy a personal playlist while driving.
Industrial products
Aside from producing highly-reliable DRAM memory modules and flash-based consumer devices, Transcend has earned a reputation for its efforts in pioneering research and development of industrial-grade memory devices. Leveraging years of industrial-grade manufacturing expertise, Transcend industrial products are widely used in all areas of industry. Industrial computers (also known as IPCs) are PC-based computer platforms for industrial applications. Transcend’s industrial-grade products target at extremely demanding applications in rugged environments in terms of shock, vibration, humidity and temperature.
Transcend’s clients include leading vendors of industrial computer equipment, and their products are widely used in factory automation, medical equipment, military applications, data acquisition, banking/ATMs, gaming, transportation, POS/POI, kiosks, vending machines, digital signage, and more. In addition to standard products, they offer customised industrial-grade products to fit specific application demands.
