Softlogic to revolutionise online shopping via www.mysoftlogic.lk
Monday, 2 June 2014 00:00
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Softlogic, Sri Lanka’s premier retailer of world’s leading consumer durables, fashion brands, stylish and unique furniture plans to revolutionise the concept of online shopping with the launch of its e-commerce portal www.mysoftlogic.lk this June and expects discerning shoppers to flood its mega online store.
“The exciting new addition to Sri Lanka’s dynamic online market space, www.mysoftlogic.lk, will offer shoppers a fairytale shopping spree from the convenience of their home, with a spectacular collection of the world’s best brands from glitzy fashion brands to consumer electronics, home appliances, high street watch brands and designer furniture,” said Desiree Karunaratne, Director Marketing of Softlogic.
Brands tipped for immediate attraction on launch include Levi’s, Giordano, Panasonic, Samsung, DELL, Nokia, Kelvinator, Candy, Apple, Russell Hobbs, TCL, Midea, Softlogic Maxmo, Acer, Emporio Armani, Fossil, DKNY, Diesel, Adidas, Skagen, Michael Kors, LifeStyles, Koncept and SB-Furniture.
www.mysoftlogic.lk promises consumers the kind of world-class choices never-before experienced in Sri Lanka at the touch of a button with exclusive offers and promotions available exclusively online adding bigger lustre to the experience.
“Online shopping is here to stay and market research shows how well Sri Lankans have embraced it, helping online stores towards resounding results. Softlogic is a proven game-changer and plans are afoot to make www.mysoftlogic.lk the next big thing in the Lankan online market space,” said Karunaratne.
www.mysoftlogic.lk will feature a user-friendly shopping format and has been designed by a leading web development company with international expertise. The online store showcases Softlogic’s leading brands providing valuable information to customers in terms of size guides for apparels, varied colour options, feature specs on electronics to enable customers to make informed decisions in their purchase process and do so with ease.
Customers need not be hassled as www.mysoftlogic.lk offers free delivery within seven days. “There is a growing trend among many Sri Lankan’s living overseas wishing to gift their loved ones and relatives with good branded products. Our gift vouchers would be the perfect gift to have delivered to your loved one enabling them to pick out the product of their choice from across any Softlogic store. www.mysoftlogic.lk is powered by the two payment gateways provided by both HSBC and Nations Trust Bank, enabling acceptance of Visa/Master and American express respectively, while ensuring our customers of complete data security while transacting on the site.”
Sri Lanka’s e-commerce experts expect the online shopping industry to show phenomenal growth in the next few years as more and more people, armed with a personal computer or a smart phone, go shopping without leaving their home. The advantages are numerous and begin with the convenience factor and include consumer-friendly picking tools aided by cutting-edge technology. A shopper can compare products and prices, grab incredible offers and buy stuff 24/7.
As a dynamic diversified conglomerate in Sri Lanka, Softlogic has expanded and entered the key growth sectors of retail, healthcare, ICT, automobiles, travel and leisure and financial services, holding authorised distributorships for some well-known global brand names. Softlogic today employs over 6,000 people at its offices located in Sri Lanka, Singapore and Australia.
