Singer launches Sony Xperia Z5 Series

From left: SONY - SINGER Sri Lanka PLC Brand Manager Shamil Gunetileke, SINGER Sri Lanka PLC Director - Marketing & Commercial Mahesh Wijewardene with Alex Yee - Head -  SONY Sri Lanka Representative Office Head Alex Yee and  SONY - Sri LankaHead of Marketing Dilshan Gammampila (Representative Office introducing the new SONY Xperia Z5 Series to Sri Lanka)

By Shehana Dain

Sony with its local distribution partner Singer launched the world’s first 4k flagship Sony Xperia Z5 premium alongside Xperia Z5 Compact to the local market recently.

The makers boast of a next-generation smartphone camera noting that according to Sony’s analysis the camera beats the rest in the market.

Sony Sri Lanka Representative Office Head Alex Yee said, “We are delighted to introduce to Sri Lanka our latest technological innovation which is differentiated through its design and display ensuring the Xperia Z5 series is the best companion for your lifestyle and with special focus in the entertainment domain in a smartphone.”

“Singer’s extensive sales and distribution sales network island wide contribute to sales excellence and the hassle free after sales service which we at Sony strongly admire. In November 2015 we have seen significant sales growth and expansion,” he added.

Singer Sri Lanka PLC Director Commercial and Marketing Mahesh Wijewardene noted: “Sony mobiles is unique in its brand and its design and product which is targeted at a unique set of customers, who wish to embrace that innovation and the value the brand brings. Our tie up with Sony is just about two years now and we are happy to say that we have entrenched the brand to the company and to the consumers.” Designed by leading creatives at Sony’s Creative Centre studios in Sweden and Japan, Xperia Z5 presents a slim continuous plate form, with a metal frame and frosted glass back. It’s comfortable to hold and waterproof for everyday convenience. With a 5.2 inch display, sleek looks and fall 2015 fashion and interior design cues, colours range from elegant to expressive for any personal style or taste; white, graphite black, gold and green.

For those who prefer a compact smartphone, Xperia Z5 Compact brings the same great camera technology and features in a pocket-friendly compact device. It delivers uncompromised performance in a beautifully compact design with a 4.6” display, perfect for one-handed use. The Z5 Compact let’s you express personal style with fresh, vibrant colours including yellow and coral, in addition to white and graphite black.

Xperia Z5 and Xperia Z5 Compact are equipped with Sony’s incredible up to two-day battery stamina and innovative power-saving technology, which gives you superior long-lasting battery performance. Xperia Z5 Premium is the world’s first 4K smartphone with a sharp, vivid 5.5” 4K Triluminos Display for mobile and IPS, where breathtaking detail is depicted with pinpoint accuracy for the most natural images, at four times the resolution of Full HD. Xperia Z5 Premium will upscale the user’s favourite content to 4K, enhancing any native or third party videos or photos so you can view Netflix, YouTube or your holiday shots in rich, vibrant 4K detail.

The Xperia Z5 is priced at Rs. 119,999 whilst Xperia Z5 Compact is Rs. 99,999 and the Xperia Z5 Premium is Rs. 134,999. All Sony mobiles and smartphones are available through the country’s largest retail network Singer, including, Singer Mega, Singer Plus and Sisil World stores, comprising of over 400 retail outlets and Singer’s digital media channel that serves 1,500 mobile phone dealer outlets across the country.