SINGER achieves Named Account status with Microsoft

Monday, 29 February 2016 00:00 -     - {{hitsCtrl.values.hits}}


Third from left Vice President Microsoft Asia Pacific István Papp exchanges agreement with SINGER Group CEO Asoka Pieris. Also in the picture from left SINGER Director – Marketing and Commercial Mahesh Wijewardene, Marketing Manager – Electronics and Digital Media Vajira Tennakoon, Microsoft Country Manager – Sri Lanka and Maldives Brian Kealey, Microsoft OEM Director – South East Asia New Markets Pubudu Basnayake and SINGER Sri Lanka – Senior Assistant Brand Manager – Computers Thayalan Emmanuel


SINGER Sri Lanka achieved Named Account status with Microsoft during an occasion held last week.

The event was graced by István Papp – Vice President Microsoft Asia Pacific, Brian Kealey- Country Manager – Sri Lanka and the Maldives and Pubudu Basnayake – OEM Director – South East Asia New Markets from Microsoft and Asoka Pieris, Group CEO, Mahesh Wijewardene – Director – Marketing and Commercial and Vajira Tennakoon – Marketing Manager – Electronics and Digital Media and Thayalan Emmanuel – Senior Assistant Brand Manager – Computers of SINGER Sri Lanka.

The new venture for SINGER as local OEM partners has been denoted as a strategic priority for Microsoft and Intel, enabling growth in the devices ecosystem whilst reaching out to a wider commercial and consumer audience. 

This is yet another milestone for SINGER Sri Lanka proving that the company has set exemplary standards expected of Microsoft partners and will further enhance the brand’s global visibility.

As a Named Account, SINGER has now entered the echelons of large multinationals that prefer this arrangement with Microsoft Sri Lanka for the numerous advantages it offers them. By taking this strategic step, SINGER joins the world’s best brands operating with Microsoft under this agreement. This agreement will also help SINGER promote their brand name locally and internationally 

Papp, Vice President Microsoft Asia Pacific, said: “Our wide network of local OEM partners across the world has helped us to deliver Untitled-2Microsoft’s rich experience through a variety of devices that are tailored to local markets. We are delighted to have SINGER Sri Lanka on board as a Named Account and we are confident that together we can truly make a positive contribution to the local device ecosystem.” SINGER Sri Lanka Marketing and Commercial Director Mahesh Wijewardene said: “As a company which focuses on high-quality products and promoting the genuine use of software, we are today delighted to receive the Named Account status from global technology giant Microsoft. This is an example of our continuous commitment and dedication towards providing the very best to our customers all around the country.” 

The SINGER X Series of Notebooks comes with the latest Intel sixth generation processor. Windows 10 is also in a more advanced phase, giving users the chance to work on a multiple array of processes while getting things done faster and making the web work the way the user wants. SINGER markets and distributes all-in-one computers, desktop ranges and laptops in the SINGER X Series and Dell brands. All products are backed by the SINGER warranty and its island-wide service.