Samsung leads the market as Sri Lanka’s No. 1

Seated from left: John Keells Holdings Assistant Vice President/Head of Marketing Malik Edwin, Dialog Axiata Head of Business – Mobile Telecommunications Asanga Priyadharshana, John Keells Holdings CEO/Vice President Janoda Thoradeniya, Singer Sales Director Kumar Samarasinghe, Samsung SL Managing Director Youngmin Shin, Softlogic Holdings Group Director Ranjan Perera, Singer Marketing Director Mahesh Wijeyawardane, Softlogic Holdings Brand Development Manager Induka Perera and Mobitel Senior Manager, Data, Devices and Enterprise Strategy Yasiru Abeyakunawardana. Standing from left: Etisalat Director – Commercial Yarthav Mathiyaparanam, JKOA Manager – Sales Gihan Sanketh, Samsung SL branch Head of Enterprise Business Division Feroz Inthishar, Samsung SL branch Head of Mobile Business Nigel Adams, Samsung SL branch Head of Consumer Electronics Sabry Ansar, Samsung SL branch Head of Home Appliances Samantha Perera, Sinhagiri Brand Manager Priyantha Jayasinghe and Etisalat Senior Manager, Business Product Marketing and Digital Solutions Daminda Edirisinghe 

Reiterating its position as the world’s number one smartphone, Samsung is confident of maintaining its 60% market share in Sri Lanka, said Youngmin Shin, Managing Director of Samsung Sri Lanka. 

“Samsung is confident of being firmly positioned as Sri Lanka’s No. 1 brand as we enter a new year with tremendous possibilities for our customers,” he added.

Having experienced remarkable growth in the market, Samsung plans to consolidate the brand’s position in the industry as well as guarantee the customers of its commitment to Sri Lanka as a growing market, noted Shin.

A key aspect of it will be in ensuring an outstanding service delivery via a dedicated service centre – which will be initiated with a dedicated local partner, thus reinforcing the brand’s focus on providing customers with an exceptional level of service.

“We are also thankful to our partners in Sri Lanka without whose support we would not have been able to achieve success – Singer, Sinhagiri, Softlogic, John Keells, Dialog, Mobitel and Etisalat have been outstanding in their partnerships with Samsung,” said Shin.

“In 2017, we plan to introduce a new line up with enhanced specifications and delivering exceptional quality. The products will also give more exciting features to the consumers such as 4G coverage and tremendous data saving benefits.”

Samsung Sri Lanka has plans to offer plenty of customised benefits for the smartphone segment in Sri Lanka. There will be innovative, wearable options and smart accessories that will add value and enhance the capability of their smartphones, giving them access to a host of distinctive features.

In addition, Samsung Sri Lanka promises to offer a unique experience with the Virtual Reality Zone together with Dialog – an innovative experience will enhance customer experience and take the concept to a whole new level, said Shin.

With plans to open 30 totally branded retail stores across the island, Samsung Sri Lanka plans to strengthen the product offering and service support to customers throughout the country.

“Towards providing a seamless customer support service, we will be strengthening and expanding our service centres in delivering an efficient level of service to our customers. In addition, the launch of new high end flagship devices that promise to be exciting and revolutionary, the A series and C series, will happen very soon. We plan to consolidate our relationships with the distributors and the retail network that will assure our position as Sri Lanka’s No. 1,” he reiterated.

In a move that empowered visually impaired undergraduates towards augmenting their studies through tech-based resources, Samsung Sri Lanka recently donated 100 free smart phones to visually impaired undergraduates of Sri Lankan universities.  “We are pleased to have been able to share technological resources with the talented undergraduates of Sri Lanka,” said Shin. “With the software, apps and the other facilities available on the smartphones, the visually impaired would be able to acquire and better their knowledge with the smartphones.”

In keeping with its commitment towards giving more incentives to its customers, Samsung Sri Lanka recently held a unique ‘Win Your Home’ consumer promotion, which gave away high value prizes as never before to participating customers. The prizes on offer included an apartment and many valuable electronic goods. 

In keeping with a gesture of goodwill, Samsung Sri Lanka also was proactive in extending support for the victims of the floods that occurred last year. “Samsung maintains a strong focus on our customers which we try to fine-tune towards meeting their needs,” added Shin.