Pyxle and Carstore.lk help drive home dream vehicles
Tuesday, 9 July 2013 00:00
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Pyxle, the nation’s premier web development and software organization, has engineered a web solution for Cabraal Holdings (Pvt) creating the ultimate online automotive advertising space and consumer information website, Carstore.lk
Many today research vehicles before buying. Carstore.lk provides a total solution through targeting the audience in brand new, unregistered, used and permits cars. Among the many unique features of the platform is where users have access to very detailed information on vehicles displayed including news, views and even videos. The comparison process too is also simplified where overall comparison against other models and makes, features, pricing and even the ability to view a shortlist of recently-viewed vehicles effortlessly available.
Carstore.lk offers an integrated digital marketing experience through intuitive, customized content for users to obtain information in a simplified way. The Site provides a detailed online repository of information for motor vehicles and firmly believes that car shoppers will transition from browsing to an active intent to purchase.
Malinda Cabraal MD/CEO of Carstore.lk said “We believe our site makes the vehicle shopping process more organized, informative and actionable for the shopper. Agents and dealers find Carstore.lk a natural fit. This combination together with insurance and leasing products offers a first for the local auto advertising industry. We are keen to challenge traditional boundaries allowing consumers insights into purchase evaluation before they visit a showroom”
According to Presantha Jayamaha, Managing Director of Pxyle, “We are astutely aware of the tremendous potential of digital marketing and online advertising. Our web development team, have through the site provided a high degree of personalization with a view to shaping auto web content to be more user-centric.”
