By Shannine Daniel
Subsequent to its recent sales roll out at Majestic City last month, global electronics and technology service provider OPPO celebrated the launch of both its new R7 and Mirror 5 series on 28 September at the Golden Pond, Taj Samudra.
The latest R7 series from the constantly evolving smart phone brand has registered impressive sales so far since its worldwide launch in June. Coupled with a successful launch here – and with the R7 plus (priced Rs. 69,990) and R7 Lite (priced Rs. 39,990) ready to hit our market – OPPO is proving to be a formidable new leader in the mid-range.
The R7 series’ outstanding performance in the global market is particularly notable given rising consumer requirements and increasingly challenging cost control. This can be attributed to OPPO’s adherence to rigorous quality standards, clearly visible in the sophisticated ultraviolet embossing technique employed for the Mirror 5 (priced Rs. 31,990) and the R7 series’ stunning metal design.
“The OPPO R7 Plus and R7 Lite are high-end Smartphones which are targeting the young and stylish consumers who are looking for something different from their great quality of life. An elegant look and feel with a design that employs the artistic style of lineism with VOOC flash charging gives you safer charging at extreme speeds,” said OPPO Lanka Ltd. Brand Manager Kevin Law.
OPPO has become increasingly popular across Asia and the rest of the world’s major markets in recent times thanks to its trademark combination of high quality matched with surprising affordability. In fact, since first expanding to Thailand in 2010, the company has continued to spread rapidly across the globe delivering the newest and most refined mobile electronic devices in over 20 countries, including the United States, China, Australia and several countries throughout Europe, South Asia, the Middle East, Africa and Southeast Asia – with Sri Lanka being its most recent base.
“As OPPO continues its global expansion strategy, this partnership will enable us to reach even more global consumers at a faster and more dynamic pace,” stated OPPO Vice President and International Mobile Business Managing Director Sky Li. “OPPO aims to be a top-three brand in Southeast Asia within the next three years, as well as make great strides forward in other markets. Our focus on providing the best Smartphone photography experience is sure to take us there.”
As it continues to widen into new markets, OPPO aims to make its products more available around the globe without undermining product service. OPPO is persistent in its quest to achieve cutting edge technology, the top level hardware quality standards and in delivering the finest user experience achievable.
Pix by Sameera Wijesinghe