Nokia fast tracks consumers to internet with Asha 308 and Asha 311

Friday, 7 December 2012 00:01 -     - {{hitsCtrl.values.hits}}

Nokia is bringing consumers closer to internet by introducing Nokia Asha 308 and Nokia Asha 311 – keeping in sync with its vision of connecting the next billion to the internet.

The Asha family of phones with the cloud accelerated Nokia Xpress Browser are optimised for faster and cheaper browsing experience, apps, games and social networking, offering the smartphone experience to consumers at newer price points.

The touch phones come with a unique and visually appealing User Interface (UI), that is intuitive and easy to navigate, and will offer free download of 40 EA games, including some of the best known titles.

Commenting on the collaboration, Sari Harju, Director – Mobile Phones Nokia India, said, “Nokia Asha Touch devices have received tremendous consumer response across the world.  With a variety of form factors across price points and innovations such as Nokia Xpress Browser and Nokia Maps, Nokia Asha family has triggered data consumption habits in first time data users. Nokia Asha Touch range is strengthening our range of ‘mobile internet’ devices that offer these exciting experiences to the consumers.”

The Asha touch devices are supported by Nokia Xpress Web Browser 2.0 that will offer consumers faster and cheaper internet access as it compresses the data consumption by 85% using cloud acceleration technology.

The browser helps web sites load up to three times faster in comparison to devices without cloud-accelerated browsing, making it simple for users to find and select from more than 10,000 web apps available for download.

Consumers can easily stay connected with friends and family at the touch of a button as well as share files and links across their social networks.

Furthermore, the Nokia Browser’s Download Manager feature helps consumers to manage external content easily, saving music, video or pictures on a memory card, while surfing the internet.

Apart from providing a great social online experience, the Nokia Asha 311 and Nokia Asha 308 have been created with entertainment in mind. All users will receive an exclusive gift of 40 EA games worth Rs. 12,000 to download for free (data charges will apply) and keep forever. These games range across action, arcade and sports, and include titles such as Tetris, Bejeweled, Need for Speed: The Run, and Fifa 2012. The Nokia Asha 311 also comes with 15 levels of Angry Birds pre-loaded onto the phone, perfect for making the most of the touch screen and 1GHz processor.

The Nokia Asha 308 is a 2G-enabled device featuring a 3.0’’ WQVGA capacitive display, multiple home screens, stereo radio, loud speakers and up to 32GB microSD card support. Easy Swap enables people to switch between multiple SIM cards quickly and easily to get the best local tariffs without having to remove the battery or turn off the phone.

The phones also come with the free gift of 40 premium EA games, social features such as standalone Facebook and Twitter clients, the Nokia Messaging Service, and video streaming through the browser from sites like YouTube – a first within the Asha Touch range.

The Nokia Asha 311 is a colourful, compact touch screen device that comes with all the features one would expect for a fun and easy mobile experience. It boasts a bright and colourful, scratch resistant capacitive glass screen with polarisation filters ensuring users get the best experience from the unique and visually entertaining user interface.

The Nokia Asha 311 also features a 3.2MP camera and pre-installed Nokia Maps, in addition to the 15 level pre-bundled version of Angry Birds. The device will launch in rose red and dark grey and sand white.

The pre-loaded social client makes accessing Facebook, Twitter and many other global social networks simple while Nokia Browser makes using mobile internet fast and affordable. It also includes the most popular messaging services.