MyDeal.lk: Proudly Made In Sri Lanka!

E-commerce or electronic commerce is known as the trading of products or services with the help of the internet. Over the years, the e-commerce industry has grown rapidly and there are now a number of e-commerce websites widely known across the globe. E-commerce websites such as Amazon and EBay have completely revolutionised the process of buying and selling goods online and have managed to smoothen out these processes and money transactions. 

Sri Lanka too is a birthplace for many business entities related to e-commerce and one of the most renowned e-commerce platforms in the country is the daily deals website Mydeal.lk, which is trusted for some of the best deals on a wide range of products showcased. 

From left: Chief Marketing Officer Mehraj Sally, Chief Executive Officer Kumar Melvani, Managing Director Damitha Ginigaddarage 

Mydeal.lk began operations in November 2011 and was conceptualised based on the Groupon deal concept with substantial improvements to suit the Sri Lankan market. Furthermore, MyDeal.lk Ltd. is the parent company that holds its other companies such as Mystore.lk, Myaccount.lk, My.lk, Mydeal.in, Myfare.lk and Shopping.lk. 

Kumar Melvani (CEO), Damitha Ginigaddarage (MD) and Mehraj Sally (Group Director, CMO) are the heart and soul behind the success of the business which is clearly evident in terms of the company culture, their base of happy customers and other stakeholders. Paying tribute to this is the fact that Mydeal.lk ranks among the top five startups in Sri Lanka on startupranking.com and was ranked among the top e-commerce companies in Sri Lanka on alexa.com, which is a website that monitors online traffic on websites and ranks them based on the daily page views per visitor, bounce rate, daily time spent on site and other factors of online traffic. In addition to the above mentioned persons, there are other personalities behind the accomplishment of the business, namely Jeevan Gnanam (CEO of Orion City), Nathan Sivagananathan (CEO of MAS Holdings) and Anoop Kundanmal (Director of Kundanmal Group). 

A key indication of Mydeal.lk business success is its organic growth. The number of followers and Facebook likes that has accumulated over the years was organically grown without merely using the option of boosting posts, therefore it is safe to say that all of Mydeal.lk’s followers on Facebook are genuine users with high activity levels. Two of the greatest benefits thatMydeal.lk offers to its customers are its island wide delivery option and convenient payment mechanisms. Mydeal.lk also maintains a healthy commercial partnership with Sri Lanka’s telecommunication giant Mobitel, where they act as an e-commerce arm of Mobitel and both business entities run on a strategic partnership, utilising the opportunities and benefits both companies offer to each other.  

Mydeal.lk has grown rapidly over the past four years in terms of revenue, staff strength and an ever expanding customer base. In November 2011 they started operations with only three employees and today the company employs a diversified team of over 70 people who are the driving force of the businesses success. The company’s next big step is moving into an exciting new location in Bambalapitiya. They also hope to launch a website under the name of myfare.lk which will be dedicated to travel and tour packages. MyFare.lk will be convenient for customers looking to plan a holiday getaway or a beautiful honeymoon.