Lycamobile ranked No 1 telecommunication brand in brand experience index 2016

Lycamobile has been ranked as number 1 telecommunication sector brand experience survey, coming above competitors Giffgaff, O2, Vodaphone and others.

In addition to finishing first in the telecoms sector, Lycamobile was also No 2 in the overall rankings just behind Singapore airlines beating IKEA, Virgine Artlantic, SKY and many other international brands.

People’s direct experience of a brand has a significant impact on customer loyalty, according to the new Brand Experience Index from UK based experiential agency Rufus Leonard.

Rufus Leonard is an independent agency which creates transformational brand experiences for some of the UK’s leading brands including Odeon, PizzaExpress, the AA, Lloyds Banking Group, Premier Inn, The Prince’s Trust and British Gas. Most recently, Rufus has been named Agency of the Year 2015 by BIMA (British Interactive Media Association).

Rufus Leonard developed the new research to track the impact of a brand’s experience on customer loyalty, on why people choose and remain with brands, based on a survey of UK people. The survey measures five facets of experience that consumers have when interacting with a brand (‘sense’, ‘feel’, ‘think’, ‘do’ and ‘connect’) to compare how well brands are engaging them.

Lycamobile is a mobile virtual network operator (MVNO) operating in 20 countries worldwide UK, Australia, Germany, Netherland, Spain, Austria, Hong Kong, Norway, Sweden, Belgium, Italy, Poland, Tunisia, Denmark, Ireland, Portugal, Switzerland, France, Macedonia, Romania and USA. The Lycamobile brand is distinct from the Lycatel brand and operates with different national corporate entities. Lycamobile sells international pay-as-you-go SIM cards to consumers wanting to make international telephone calls. 

An MVNO leases radio frequency from mobile phone network operators and it forms partnerships with the operators in each country it serves. Lycamobile has also developed distinct business structures such as MVNA arrangements in different countries. Lycamobile states that its focus remains quality and affordable international calling for its customers. It has often adopted an aggressive pricing strategy on entry to new markets in order to acquire early market share. In some instances, MNO partners of Lycamobile have been surprised by the actual growth rather than their own projected estimated growth of Lycamobile’s products. 

Agency specifies that Lycamobile have a clearly defined audience (demographic, attitudinal, and needs-based) and centre customer experience on their needs and values. Lycamobile (one of our BXi Champions) is very clear about its role in providing the UK’s 8 million-strong ethnic communities with affordable ways to “maintain close networks of friends and family across the world”. More recently, they have launched the “world’s largest ethnic channel entertainment platform” so customers would able enjoy the same shows as their friends and family around the world. They also sponsor the British Ethnic Diversity Sporting Awards.

Lycamobile’s the main focus is “connecting friend and families around the world” started in Europe and now operates across five continentals. It is undoubtedly has become the largest mobile virtual network operators in the world. The Lyca group has diversified into different sector as well, such as Lyca fly, Lyca health,Lyca radio, Lyca talk and etc. Lycamobile has 2,000,000 outlets across the world and they work with major retailers across the world as well. Lycamobile enjoys key partnerships with more than 30 global mobile network operators to ensure the quality services to its ever expanding customer base. The motto is ‘Call the world for less’ to enable you to share and care to keeping touch with your family, your friends and loved once in your life.