Leading digital marketing experts at Cinnamon Travel Bloggers Conference next month

Thursday, 9 October 2014 00:00 - - {{hitsCtrl.values.hits}}

50 professional travel bloggers together with digital marketing experts to be flown down courtesy of SriLankan Airlines

Asia’s first-ever Travel Bloggers Conference, a brainchild of Cinnamon Hotels & Resorts, will be hosted in Sri Lanka in partnership with National Carrier SriLankan Airlines on 18 November, at Cinnamon Lakeside Colombo.

In organising the above, Cinnamon Hotels & Resorts together with the Professional Travel Bloggers Association (PTBA) has now selected 50 of the Best Travel Bloggers with a combined following of over 20 million followers. These bloggers from around the world will be hosted on a four day pre-conference tour in order to experience Sri Lanka and this would help them understand what the destination has to offer global travellers. The conference will consist of eminent speakers who are at the helm of their respective organisations including global social media and digital marketing powerhouses such as Google, TripAdvisor, Revinate and Travel Click and also travel experts from BBC Travel, The Times of London, Spain Tourist Board and Four bgb PR. World-renowned and highly-esteemed Editor of BBC Travel Allison Busacca, will deliver the keynote address. Busacca, who has previously worked for the New York Times Travel Section and National Geographic Traveler, will address the most significant and stimulating topics confronting the travel and hospitality industry today. Satyan Joshi of Google, Sarah Mathews of Trip Advisor, Steve Keenan the former Travel Editor of The London Times, Jaume Martin of the Spain’s Tourist Board, Jerome Wise of Travel Click, Sara Whines of Four bgb PR and Younes Hammoumi of Revinate will all occupy speaker slots at TBCasia 2014. Participants of the conference will have the exclusive opportunity to interact with leading travel bloggers through the unique concept of ‘speed networking,’ which offers one-on-one communication and exposure with these key influencers who are at the apex of hospitality and tourism. Over the duration of the conference participants will also be exposed to insights and techniques that are implemented and practiced by the world’s most successful travel bloggers and social media sites.

“TBCasia 2014 will set the benchmark for Asia’s travel industry, as Cinnamon Hotels & Resorts has recognised the importance of digital media and referral marketing in the hospitality industry,” said Dileep Mudadeniya, Head of Brand Marketing at Cinnamon Hotels & Resorts. Outlining the benefits for those participating, Dileep commented: “This conference will allow all participants to network with some of the world’s leading travel bloggers and Global experts to understand the benefits of, and learn how to effectively work with travel bloggers. The wide reach of audiences these professional bloggers have across the world, extends to 39% from Americas, 47% from Europe, 11% from Australasia and also from smaller regions.” The conference will cover the dos and don’ts of blog writing, digital storytelling, mobile photography for blogs and how to market brands using new media. TBCasia 2014 registrations are now open at www.tbcasia.com.