Latest Sony products unveiled by Siedles

Wednesday, 3 July 2013 00:02 -     - {{hitsCtrl.values.hits}}

  • New Bavaria models enriches home entertainment experience
  • New DSC-H-100 digital camera gives greater value for money
Consumer electronics giant Sony yesterday unveiled several new and technologically advanced products via its sole agents Siedles Ltd., aimed at enhancing customer experience. Attended by Sony South East Asia officials and Siedles Directors, the launch saw the Lankan debut of latest Wi-Fi enabled full HD Bravia TVs that enriches home entertainment experience as well as DSC-H100 digital camera with value for money benefits. Packed with the features of a DSLR, the latest digital camera’s high zoom ratio  makes it perfect for wide landscape panoramic shots Siedles Director Nimesh Udeshi said the new products meet the discerning needs of Sri Lankan consumers for quality and performance. Sony South East Asia Head of Marketing Melvin Pang said the timing of the launch in Sri Lanka was exciting and Lankan consumers stand to enjoy benefits of Sony’s supremacy in quality and innovation. He described the new range of Bravia TVs as testimony of cutting edge technology, inspiring design and unparalled performance, all of which unmatched by the industry. Wi-Fi enabled full HD BRAVIA TVs The latest Wi-Fi enabled full HD BRAVIA TVs from Sony lead the next wave of home entertainment technology for home owners and consumers from all walks of life. The new W Series LED models optimise Sony’s proprietary technology to deliver images with vibrant hues and sounds with deeper bass and crystal-clear clarity. TRILUMINOS display, a technology that is unique to Sony, is achieved by integrating QD Vision’s Color IQ optical component with Sony’s unique display technologies to reproduce a higher gamut of colours on screen, making display images appear more life-like and vivid. With it, images on the KDL-W954A and KDL-W904A become more appealing, colours appear richer and there is a greater sense of depth. Present in the new W-series models, the enhanced X-Reality PRO picture engine delivers unprecedented picture quality by optimizing the image of any input source such as TV broadcasts, DVD playback, internet video’s and the like.  As such, not only high resolution contents, but even standard resolution contents will look much better using the enhanced X-Reality PRO engine. Sound quality is not compromised with Sony’s patented Signal-to-Sound Architecture, which employs the latest sound-engineering techniques to offer a truly immersive audio experience. The KDL-W954A houses an ultra-slim two-way bass reflex speaker and stand-alone tweeter in an isolated cabinet to minimise acoustic energy being lost or distorted inside the box, while the KDL-W904A uses a discreetly integrated 1.2m speaker duct to evoke unparalleled bass and mid-range sounds for a unit of its size, enriching the home entertainment experience. The other three W-series models (KDL-W804A, KDL-W704 and KDL-W674A) come equipped with a compact bass reflex speaker, delivering satisfyingly rich audio. Another key feature of this year’s offerings includes Sony’s innovative One-touch mirroring function. Employing NFC technology, users can wirelessly amplify content, be it videos, images or applications, from their smartphones on to their TV screens with a single tap. True to its promise of offering users the best home entertainment experience, Sony has also equipped its new BRAVIA line-up with numerous added features designed to fit a variety of user needs. A similar function to One-touch, Screen mirroring functionality provides users of the BRAVIA KDL-W804A, KDL-W704A and KDL-W674A  with the option to wirelessly mirror and share video and audio content via their Miracast supported mobile devices, such as the Sony Xperia Z, V, SP and L. TV Sideview is a handy application that allows a user to effortlessly control the W-series models using a smartphone or tablet. Available on both Android and iOS platforms, the app also provides supplementary content such as cast details, episode synopsis and related programs that might be of interest to the user. Gamers will appreciate the 3D Simulview feature that allows two simultaneous players to play against each other without seeing a split screen. First showcased on Sony’s flagship 84” 4K TV last year, this year’s offerings now all offer either active or passive 3D Simulview gaming capability in Full HD, bringing any game to a whole new level for players. DSC-H100 Combining the best of a compact camera and a DSLR, the new DSC-H100 from Sony will take you up close and personal with landscapes and architecture with its Optical Zoom function. This easy-to-use camera comes fully packed with functions and features, making it a breeze to take extremely clear and beautiful images every time. The H100 features a Super HAD CCD sensor with 16.1 effective megapixels for detailed images, while its powerful optical 21x zoom covers a broad range of focal lengths, from wide-angle 25mm, through super-telephoto 525mm. Hence, you no longer need to take those extra steps backwards to for shooting photos of large groups of people and wide areas. Wide and faraway panoramic landscape shots are now possible with the camera’s 42x digital zoom. Users can also fully utilise its six selectable shooting modes via the mode dial – Scene Selection, Intelligent Auto, Program, Manual, Sweep Panorama and Movie. There is even a setting for smile detection sensitivity that can be set to Slight, Normal or Big smile. So just say Cheese!” and let the camera do the work. Avid travellers to far flung places will also appreciate that the H100 runs on AA batteries, meaning that one no longer has to worry about charging the camera throughout the journey. Pix by Daminda Harsha Perera