Lanka Bell races to connect 35,000+ households, biz in record time with Bell4G

Lanka Bell’s Managing Director Dr. Prasad Samarasinghe (right) with Central Bank Governor Dr. Indrajith Coomaraswamy 

Lanka Bell, Sri Lanka’s iconic telecom operator has achieved a significant milestone by reaching 35,000+ households and businesses with its fourth-generation LTE internet connectivity branded as Bell4G. 

Within a short duration, Bell4G has raised the bar from serving 15,000 to 35,000+ customers. Moreover, Bell4G enables Lanka Bell to be on par with or supersede the rest in this sphere, swiftly gaining ground as the preferred choice for 4G technology users island-wide.

“The demand for Lanka Bell’s Bell4G service has reached a staggering height and created a landmark victory as the preferred internet service provider in the island due to its speed, reliability, uninterrupted connectivity, and value for money,” Lanka Bell Managing Director Dr. Prasad Samarasinghe said.    

Lanka Bell marked this milestone at the ART TV CEO Forum recently in the presence of Central Bank of Sri Lanka Governor Dr. Indrajith Coomraswamy, who was the Guest Speaker at this forum, with Dr. Prasad Samarasinghe in attendance.

With attractive packages ranging from Starter, Intro and Family packs offering multiple-functionality, additional off-peak capacity and the lowest rates in the market, Bell4G is the preferred option in terms of internet connectivity. Furthermore, BELL 4G subscribers who have been with the network for a period of one year will receive an additional 5GB free monthly and with 2GB being added on monthly for every year for the following three years of subscription. At the end of 4 years, BELL 4G customers will receive 11GB absolutely free on a monthly-basis under this loyalty scheme.

Lanka Bell’s initial foray into the service began in February 2014 operating in band 40 on the frequency range of 2.3 GHz which is the preferred spectrum for LTE operations. This helps Bell4G subscribers to experience faster upload/download speeds in addition to a host of added advantages.  

The operation which began in Colombo per se, reached the suburbs and major towns with a rapid rate of acceleration due to its extensive coverage, and the Company’s reputation as a customer-oriented service provider.  “Lanka Bell’s commitment to innovation and research has resulted in achieving its targets in rapid succession within a brief period. Further, Bell4G, with its cutting-edge technology is five times faster than 3G technology, making it the number one choice in the market,” Dr. Samarasinghe added.

With a rapidly expanding coverage, flexibility, and simultaneous accessibility to over 20 smart devices, Lanka Bell’s Bell4G is the ideal option for homes and small businesses. 

Among its other main offerings are BEST Bell Enterprise Solutions Technology; a specialised suite of Enterprise Telecommunication Solutions which offers voice and text, data, IDC (Internet Data Centre) and International Services to suit varied users from every area such as the residential, small business and corporate sectors.

Since its inception as the single largest BOI Company in 1997, Lanka Bell has been making commendable progress in the telecommunication industry. Its pioneering spirit and belief in innovation has led to many firsts such as the introduction of CDMA technology and solutions, which revolutionised the telecommunication parameter, broadening its scope, and enabling all Sri Lankans to be on par with the global trends through the internet.  

In addition, Lanka Bell provides customers with an astounding range of value-added high speed broadband and voice services at matchless rates to its customers island-wide. 

Lanka Bell is also the landing partner for the FLAG submarine cable network in Sri Lanka. With an investment of over Rs. 3 billion, Lanka Bell owns and operates the totally-independent cable landing station thus providing true diversity in international connectivity to Sri Lanka as a country. 

With expansive and relentless advertising campaigns and excellence in providing fast-paced solutions and optimum packages, Lanka Bell continues to secure its hold in this sphere adding momentum to its success story and retaining its position as a futuristic operator that provides cutting-edge technology and unparalleled service levels.