IT industry transforming Sri Lanka’s global brand image

Tuesday, 5 May 2015 01:30 -     - {{hitsCtrl.values.hits}}

The year’s most valuable Sri Lankan brands were recently published by Brand Finance Lanka in the latest Brands Annual publication. This year, Brand Finance Lanka also looked at smaller, niche brands and identified those that are pioneering the digital marketing sphere, as well as those newly emerging brands which could be the future face of Sri Lanka to the world (Daily FT). The IT industry’s presence among the top 10 export brands signified the industry’s capability to compete globally in terms of brand equity and service quality. Sri Lanka’s global image will need to be strengthened further to elevate the IT and Business process management (BPM) industry towards its target of $5 billion in revenue, 200,000 in employment and 1000 start-ups by 2022 as projected by the Sri Lanka Association of Software and Service companies (SLASSCOM). SLASSCOM acts as a catalyst of growth of the Sri Lankan IT and BPM industry by facilitating trade and business, propagation of education and employment, encouragement of research and innovation, and by supporting the creation of a progressive national policy framework with the backing of over 160 member companies in the IT/BPM industries.     Virtusa, WSO2 and Millennium IT were among the top 10 strongest export brands displaying their global recognition in terms of brand loyalty, software development capability and service quality. Virtusa has been recognised in the 2013 Global Services 100 List (GS100) by Global Services and employs over 9,000 vibrant associates servicing 95 global active clients in office locations situated in United States, United Kingdom, Hungary, The Netherlands, Switzerland, Germany, Austria, Sweden, India, Sri Lanka, Singapore, Malaysia, and Philippines. Innovation to stay at the cutting edge of technology is used to differentiate Virtusa’s brand from competitors ( WSO2 is a company that can help you meet the new pace of business innovation in an increasingly connected world. The company employs over 450 people with offices in Colombo and Jaffna – Sri Lanka, Mountain View, California and Bloomington, Indiana - US, São Paulo - Brazil, and London – UK. With its revolutionary component-based design, WSO2 middleware adapts to your project for a lean, targeted solution. Fully cloud-native, the WSO2 middleware platform is also the only open source platform-as-a-service for private, public and hybrid cloud deployments available today. WSO2 software runs billions of enterprise-critical transactions per year. It is used by hundreds of major companies throughout the world, including Boeing, eBay and Cisco (     Innovation and integrity are at the core of MillenniumIT’s brand presence. MillenniumIT is a leading innovative trading technology business and the company’s systems are used by exchange businesses around the world. Adding on to their already stellar portfolio of global financial market customers which include the likes of London Stock Exchange Group, Borsa Italiana, HKEx, Johannesburg Stock Exchange, London Metal Exchange, Singapore Exchange, Toronto Stock Exchange, Tullett Prebon and Turquoise, MillenniumIT recently announced that the Canadian Aequitas Neo Exchange had gone live with their integrated technology solutions. This announcement comes on the heels of yet another recent win for them when India’s National Commodity and Derivatives Exchange (NCDEX) announced that it had selected MillenniumIT to provide the core infrastructure for both its derivatives and spot market segments. Working on this world beating technology are 750 of the best and the brightest minds the country has to offer. Apart from growing their global portfolio, they also put the Sri Lankan technology industry in the spotlight recently when they named Oracle’s ‘System Integrator Partner of the Year’, as well as the ‘Specialized Partner of the Year’; the only company to be selected from the ASEAN region. They were also named Cisco’s Partner of the Year for the SAARC Region. ( SLASSCOM companies such as Virtusa, MilleniumIT WSO2 and many others have set a global benchmark for Sri Lankan export brands and will be instrumental in driving the country as a global knowledge services hub.