Indian tech giant Apalya renews partnership with Sri Lanka’s One Verge

• Apalya is one of the most widespread video streaming and OTT specialists in the region 

 One of Sri Lanka’s second generation digital companies – One Verge Holdings Ltd. recently renewed its partnership with pioneers of mobile video streaming and Over-The-Top media specialists, Apalya Technologies Ltd. that has presence in over 11 countries across South and South-East Asia, Middle East and Africa. 

One Verge is a streaming specialist with half a decade of experience in the mobile streaming industry and its partnership has been the catalyst in the market leading mobile streaming services such as Dialog Mobile TV, Mobitel MplexTV, Etisalat Mobile TV and Airtel Mobile TV catering to over three million smart phone users from all major telecom operators in Sri Lanka.

Apalya is a multinational streaming giant, a pioneering player in the OTT streaming industry in Asia, Middle East and Africa. With over a 100 million subscribers across more than 30 video and OTT platforms in 11 countries, Apalya enables telcos, media owners and distributors launch and manage their mobile video and OTT businesses using their proprietary, state-of-the-art video OTT platform that brings bleeding-edge technology and best-in-class user experience within reach. Boasting partners from Vodafone Global, Sun TV Network, Ooredoo, Etisalat and several others, Apalya brings trusted credentials to their decade long business.

One Verge is also a launch pad for multinational IT companies to expand their businesses to Sri Lanka, having close ties with all of the operators and key stakeholders in the market. 

“One Verge Apalya partnership further ensures many cutting-edge innovations for the Sri Lankan market and is already in the process of enabling an unparalleled music streaming experience to Sri Lanka pretty soon,” said Dilash Weerasooriya – the young and dynamic Founder CEO of One Verge Holdings Ltd. One Verge has started as a technology knowledge process outsourcing (Tech-KPO) company that has been pioneering the mobile TV streaming business in Sri Lanka, now venturing in to tourism, ecommerce, content aggregation and advertising. 

“Over the last three years of its fast-paced existence, One Verge, has built strong relationships with almost every mobile operator in the Sri Lankan Telecom space including Dialog, Mobitel, Etisalat, Airtel and Hutch. Having multinational ties, One Verge enables its employees to be part of thriving team of tech professionals through its partnerships spreading over 11 countries,” he said. 

Apart from IT, One Verge has been active in tourism for almost a decade and in the process of launch of its tourism brand – Lango Leisure. 

“In the next few years we would position ourselves as the country’s premier content aggregator. If you are a media owner, telecom operator, cable and satellite service provider or even a broadband ISP and want to deepen your relationship with your customer through offering an OTT entertainment service; we are the one-stop, plug-and-play solution you should be considering,” he added, hinting about a futuristic vision.  

Speaking of its partnership with One Verge, Apalya Chief Operating Officer Venugopal Iyengar had this to say: “It has been a great journey with Dilash and One Verge team so far, one which has helped Apalya become the platform of choice for all the Sri Lankan telecom companies to run their mobile TV and video services on. Digitalisation and multi-screen access of content (video and audio) is now a given and Apalya is committed to enable telcos and media owners to successfully drive this transition. We look to the renewed partnership with One Verge to reach out to media owners and content creators while reinforcing our strong telco relationships.”

Apalya Founder Chief Executive Officer Vamshi Reddy moved from Fortune 500 IT firm in the San Francisco Bay area to come back to India and establish Apalya. He has been the key driver to shape Apalya’s vision and growth over the last 10 years. 

Venugopal Iyengar with his rich experience of two decades in broadcast media and digital distribution across global brands like Disney and Viacom and Indian TV brands like Sun TV Network and Zee Entertainment, acts as the bridge between consumers, content, customers and technology helping Apalya spot the opportunity and position itself for delivering it most effectively. 

Apalya started with a vision to deliver content across digital devices back in 2005. The reach of TV content was limited to television back then and smart phones were still a rarity. Sensing this opportunity to bring together the content owners, mobile telcos and end users, Apalya started with Mobile TV and has grown to serve every major telco in South Asia and Middle East. Since 2015, its focus has been on building and deploying its proprietary OTT platform, myplex.