hSenid and Dialog Axiata wow TAD 2014 with Ideamart

Monday, 17 November 2014 00:00 -     - {{hitsCtrl.values.hits}}

hSenid Mobile and Dialog Axiata last week presented the success story of the revolutionary Ideamart platform implemented in Sri Lanka at the Telecom Application Developer Summit (TADS) 2014 held in Istanbul, Turkey. Venura Mendis, Head of Product Service Innovation at Dialog Axiata together with hSenid CEO, Dinesh Saparamadu, detailed the workings of the Ideamart platform, which has churned out over 2,900 applications and over 2,000 app creators over a short span of just two years. Sri Lanka’s premier telecom service provider, Dialog Axiata, presents the Ideamart platform to developers and content providers to use network features via shared APIs to monetise their efforts. The ‘AllApps’ store presents the applications that are published for the benefit of the public. Currently, Ideamart exposes APIs for mobile charging, location tracking, in-App purchasing, messaging, subscriptions and USSD. The platform provides APIs for developers to create applications using many useful features. Not limiting the opportunity just for developers, Ideamart goes further and offers user-friendly web based wizards for non-developers to create applications in a matter of minutes. Dialog operates Ideamart on a revenue-share model with its business partners, and hSeind Mobile Solutions is a valued technology partner to the platform. Ideamart is widely regarded as one of the most successful integrated mobile application development platforms in the world. Speaking at TADS 2014, Saparamadu avers that the platform can be easily replicated with significant advantages to telcos around the world. “Ideamart serves as a great example of how an accomplished eco-system can deliver quick-wins in today’s fast-paced app economy. We hope this model can help operators all around the world to replicate our success in their own markets, and we are here to share our expertise in this domain,” he adds. Dialog Axiata’s Group Chief Information Officer, Anthony Rodrigo, says: “Ideamart is an innovative platform that allows developers to draw on our strengths as a multi-sensory connectivity provider. It gives us the necessary reach and flexibility to address various product and consumer requirements, in addition to empowering a comprehensive eco-system of entrepreneurship driving sustainable revenue and growth.”