HP Indigo, a profitable growth to its print partners
Thursday, 20 February 2014 00:00
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The HP Indigo Digital Offset Press provides a cost effective alternative for those looking for digital press which offers the same quality as offset press together with the benefits of digital versatility.
HP Indigo and Inkjet Press Solutions Business Development Manager, Gaurav Chadha said: “We aim to transform our print partners to grow in their own role and become leaders of providing printing solutions by creating high-definition digital printing and an evolution in commercial market ecosystem where personalised short-run prints can be delivered on-demand, linked to a customized web-to-print workflow.”
He noted that HP Indigo promises a profitable growth to their print partners by offering fast break- even point from short run jobs to longer run jobs, opportunity for newer digital pages targeted and on-demand content, deconstruction or reconstruction of the value chain and offers environmental considerations.
Print service providers constantly look to improve productivity, expand capabilities and diversify applications to deliver more value as well as high quality products to clients. The HP Indigo Digital Offset press delivers its promise to change the economics of the customers by helping them to produce a broader range of applications that allow them to increase their profitability, he added.
The exclusive distributor of the series of HP Indigo Presses in Sri Lanka is JDC Printing Technologies Ltd. The Managing Director of the company, J.D. Cyril said: “Today, in the context of technological advancement and abundance of choice, brands no longer have a captive audience and the need to create interactions that engage and inspire across multiple platforms has never been salient as before.”
Since its inception, print has always been acknowledged as one of the most effective forms of communication. However today it is imperative that print should not be considered the default channel but the value channel coupled with other communication channels to produce more personalised and valued added campaigns, he noted.
At the upcoming ‘Collate’ Exhibition to be held at the Sri Lanka Exhibition and Convention Centre (SLECC) from 21 to 23 February, the company would emphasise on how digital print can improve a company’s return on investment (ROI) for both printers and brands, the role it could play across media campaign including social media, web etc., the benefits of digital print vs. offset print.
“With more than 6,000 HP Indigo Digital Presses installed in 120 countries the brand sets its benchmark for unparalleled digital printing by offering highest performance, quality image, media versatility and application breadth required by the world’s biggest brands at fast turnaround times,” said A. Appadurai, HP Indigo and Inkjet Press Solutions Country Manager for India and Sri Lanka.
The HP Indigo 5600 high quality photo prints are created using the brands’ inimitable printing technology, Liquid Electrophotography. Consequently, the HP Indigo delivers high quality and sharp images with a wider and more accurate colour gamut that exceeds the quality achieved by competing digital printing technologies.
In the case of high-end professional photo quality, HP Indigo can also offer light cyan and light magenta inks that aids users in providing an improved image with smooth transition and saturated colour, thereby creating a photorealistic appearance that enhances photo-speciality products.
Enhanced Productivity Mode (EPM) allows users to increase colour productivity by 33% and lowering costs by omitting black colour in separation. Using EPM, the press can still print a very broad colour gamut including black, at a speed of 90 pages per minute (ppm) for colour and monochrome speed of 272 ppm. Alternatively, the press prints 68 four-colour A4 ppm and 136 two-colour A4 ppm.
HP Indigo also attracts security jobs with Ultraviolet (UV) red ink. New security applications such as ID cards, event tickets and high-value coupons can be added to users’ product offerings with HP Indigo’s invisible UV red ink. Add anti-counterfeiting and identity protection printing with inks that fluoresce under UV light.
