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HP cooperated with local law enforcement to make this action possible. HP vigorously defends its brand and intellectual property for Original HP supplies by engaging in industry-leading anti-counterfeiting practices to combat the fraudulent manufacture, distribution and sale of counterfeit HP supplies products.
“Our commitment to our customers is the driving force behind the vigilance of our anti-counterfeit team, as we understand how the sale of counterfeit HP products negatively impacts our customers and the HP brand. With counterfeit HP print cartridges, customers purchase what they often assume to be a genuine HP product, but they instead receive a cartridge that provides them with inferior print quality at best and often times a cartridge that fails to perform at all. Through our anti-counterfeiting efforts, HP is determined to protect our customers and our brand,” said David Llamas, Global Brand Protection and Anti-Counterfeit Manager, Printing and Personal Systems, HP.
A counterfeit product is a product which has been made to look identical to or substantially indistinguishable from the genuine or original product, usually for the purpose of deceiving customers. Counterfeiting of printing supplies usually involves the illegal printing of HP-branded boxes, labels and security seals. Often refilled cartridges containing inferior inks and toners are used and inserted into this packaging that closely resembles genuine HP packaging. The counterfeit cartridges are ultimately purchased by customers who believe them to be genuine.
The diligence of the HP anti-counterfeiting program in the Asia Pacific region has resulted in law enforcement agencies successfully confiscating more than 25 million units of counterfeit cartridges and components in the last four years.
On a global level, HP maintains an aggressive approach to anti-counterfeiting and has conducted more than 4600 investigations in 88 countries over the last 4 years. This activity has resulted in the seizure of more than 36 million units of counterfeit printing cartridges and components worldwide over the same period.
As part of its global anti-counterfeiting program, HP takes a proactive approach to alerting and educating customers on how to identify counterfeit printing supplies. HP also incorporates state-of-the-art technology in their products and cartridge packaging to help customers identify fraudulent supplies.
All HP cartridge packaging in the Asia Pacific region displays a security seal with colour shifting technology that helps customers easily identify Original HP supplies. HP has also introduced security seals with QR codes, allowing for Mobile Authentication with the QR code reader on customers’ mobile device. Customers can learn more about how to use this security seal as well as other best practices to avoid purchasing counterfeit cartridges at www.hp.com/apac/nofakes.
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems.
